SAP Business Objects was an enterprise software company pioneering in business intelligence (BI), before it was acquired by SAP in 2007. The recent upgrades have made BO a formidable competitor among the business analytics tools. The BO applications enable generation of reports, interactive dashboards, online as well as offline analysis of big data, navigation and search.


Data is easily accessible. Also fetching data is quick, regardless of the complexity of the question.
The interface is intuitive and hence, convenient to master and use. All the suites follow the same intelligence platform. This enhances synchronisation between separate applications.
Well-crafted technical architecture. Information is consolidated and unified, further simplifying maintaining and accessing accurate data.
Analytics visualization is simple to understand and assimilate the key points.
SAP BO offers integration with other enterprise applications, drawing a larger user base.
Suitable for even smaller companies owing to fairly transparent pricing. As the following Forrester graphic shows (The Forrester Wave: Enterprise Business Intelligence Platforms, Q4 2013), SAP happens to be the BI vendor clients ask about most often in product inquiries, as evident in the graphic below. A fairly recent market survey report indicates that 36% of corporate users have selected SAP as their BI platform.


There are a number of applications each for a specific purpose. Though they are built under the same platform, the integration is not smooth. This makes the BI unclear to initial users.
Lack of complex and advanced analytics.
Modifying the content requires expert IT professionals.
Drilling through the contents hierarchically is an exhaustive process.

Both the BI Tools have their patron users with respective needs. Though SAS Business Intelligence has had a larger market share, it is yet to excel in its visual analytics and create a more user-friendly interface. SAP with its improved Business Objects seems to catch up fast with a growing customer base, but it needs to work upon the advance analytics tools and predictive analysis to challenge the pioneers in the field.