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April 24, 2018 by
Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. If you are planning to have more than one site, costs can stack up. It is
also likely that Google will recognize your sites as being related and will
ascribe less weight to any links between your related sites in determining
the ranking of any one of them.

Utilizing Tiered Link Building Strategies

Winning
today is more and more about identifying a great niche and then ruthlessly
pursuing a dominance in that niche. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines.

A few words on domain authority

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. Your content will only help the site to rank higher if it is comprehensive and engaging. You can read an onsite SEO beginners guide here. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any eCommerce business can take full advantage of this ever-expanding marketplace.

The reason everyone loves rankings

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs)." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Another example of keywords is the Long Tail Keyword. Bad content truly can do long-lasting damage to your website, brand and business. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Many businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click.

Adjust your appearance in search by utilising SEO campaigns

With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. If you're willing to vouch for links added
by third parties (e.g. if a commenter is trusted on your site), then
there's no need to use nofollow on links; however, linking to sites
that Google considers spammy can affect the reputation of your
own site. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Very similar content can be useful across TLDs too.

Takeaway tips for offsite SEO

If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call).