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April 24, 2018 by
The combination of SEO and conversion can result in a lift in organic results. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Your internal link structure also affects the ‘crawlability’ of your site in search. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.

Let's follow RSS feeds best practise

It was possible to pay to push press releases out via a service. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. This process is quite complicated with the search extending to many different servers and indexes. Competitive research is where you have the opportunity to tighten things up.

More focus is put on keyword research

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Keyword research can be done using free tools. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Understanding SEO is crucial to significantly increasing your traffic and brand awareness.

Define your goals with regards to Google algorithms

According to SEO Consultant, Gaz Hall: "Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! The first organic search result for any given keyword typically gets over 30% of clicks. Utilizing outreach techniques is a great way to get your content out into the world. You absolutely should not use underscores. Matt Cutts
has confirmed on his blog that Google does not recognize underscores
as equivalent to spaces between words. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings.

Emphasizing fast results by using static pages

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. If your business has a physical location (address), open the Google My Business page. In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks.

Talk to your customers

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Always think about the user and why they are visiting your site in the first place. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior.