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May 1, 2018 by
You need to make more use of your unique selling point and brand identity than ever before. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful.

My thoughts on link exchanges

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile?

Facts about text links that will make you think twice

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. It’s important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Most SEO consultants are looking to build backlinks. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page.

Things that make you love and hate reporting

Gaz Hall, an SEO Expert from SEO York, said: "Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. Healthy social traffic certainly doesn’t hurt SEO efforts. It also slows down the user journey and makes it harder for them to find what they are looking for.

Add a call to action at the end

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services. Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Video transcriptions improve indexing and usability, and add supplementary content.

Little known ways to improve positioning through the use of doorway sites

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Please ensure hitting all the elements as you go. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp.