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May 7, 2018 by
Whether you are part of an established business or the owner of a startup, you need to have a strong online presence, reach a greater audience, and cater to the needs of modern consumers. A mobile app is a great way to achieve these goals. As per a Statista report, the total number of app downloads were 197 billion in 2017 and the number is expected to reach 352.9 billion by the end of 2021.
As a business owner, it is not difficult to see that not having a mobile app would mean losing out on a significant chunk of customers to your competitors. Moreover, just having a mobile app is no longer adequate. According to an OuterBox research, 40%of the users switch to your competitor if you are unable to provide them with a good mobile experience.
An effective way to make sure that you offer unique and valuable mobile app experience to your customers is to hire dedicated mobile developers. Experienced developers understand the expectations of the customers from all the different types of businesses and can help you build a user-friendly app with a host of useful features.
Not only this, there are many other ways in which the best mobile app developers can help your business.
1. Technology and Tools
As a business owner, you might not be aware of all the latest trends in the world of mobile apps. You have other important business activities to take care of rather than tracking the new app development tools and technologies. Just like the business is your focus, you can hire dedicated mobile developers whose focus would be on app development.
They keep themselves updated about all the latest trends, technologies and tools to help you create an advanced app which helps you achieve your business goals. Be it selecting the right OS for the app, UI/UX design, prototyping, coding, app approval, to app testing, the professional developers have authority over these aspects to develop and fine tune your app.
2. Offer More Content and Build Better Engagement
With the help of a mobile app, a business can offer many different functions to the audience. All these functions can help add more value to the business, improve the loyalty of the customers and increase user retention.
Functions an app can offer are:
Company information
Information about sales and promotion
Newsfeed
Search
In-app booking and purchasing
Bonus content
Information about latest promotion and sales
A brand content can significantly increase user engagement, especially among millennials. With the internet time spent on mobile apps already eight times the time spend on the mobile web, the apps are an excellent vehicle for engaging users.
3. Reach More Audience
As a lot of things can now be easily done through mobile apps, people don’t even have to use their desktop computers or laptops. This can significantly affect the total number of users you can reach through the web. With more time being spent on mobile phones, an app is an excellent way to reach a newer audience.
You can hire dedicated mobile developers to create an app that is compatible with all the popular operating systems like Android, iOS, and Windows to build a healthy mobile app presence. This will enable customers to easily access everything they’d like to know about your business, your products or services. The improved brand presence and business visibility will not only help you attract more customers but also improve your engagement with the existing ones.
4. Understanding Market Needs
Just having a mobile app is now no longer helpful. It is crucial for the app to offer things your potential customers are looking for, and more. The app should fit the needs of your target market and should be built as per your marketing needs. When you hire dedicated mobile app developers, they first understand your business and your target audience to make sure that your app goals are successfully reached.
Along with the developers, you can build creative and unique marketing campaigns to benefit your business and offer unique and rewarding experiences to your customers.
5. Testing and Fine-Tuning the App
New features should be regularly added to the app and errors should be instantly resolved to retain the app users. Professional developers can work on new features to help the app users and test it rigorously to make sure that they do not result in any kind of errors.
They can instantly resolve the errors to make sure that the users experience complete convenience when using your app. You can interact with the developers regularly, get updates, and check the progress to make sure that the app is created exactly as per your requirements.
Your business is sure to benefit in many different ways when you hire dedicated mobile developers to create a user-friendly mobile app. Look for reputed developers with excellent experience in the industry to make sure that the outcome is loved and appreciated by you as well as your customers.