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May 7, 2018 by
Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. If you’re looking for some great ideas, you can visit Quora
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, which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo
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to check out other writers’ work and then create something even more engaging and relevant for your audience.

Losing Focus on cloaking

Link building is also spreading brand awareness and capturing referral traffic. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it’ll be on the website can go a long way. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post.

Make page impressions a priority

We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. One great way to increase your link building strategy is to analyze your competitor’s links. This will give you ideas of sources that you should be using for links for your own site. You can use Monitor Backlinks to examine their links. Anchor text diversification is all about not having the text links. It happened to me and that sucked. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information.

This year will be the year of citations

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Instead of asking yourself “How can I make more sales?” consider replacing it with “What does my audience need?”, “What do they want?” or “ How can I help my audience?” Now, we know that’s easy to say – however, it really can be that simple when getting started with your online marketing." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! If your business has a physical location (address), open the Google My Business page. There are remedies that a company can take when they encounter bad traffic or other competitor activity. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. In practice, an SEO consultant generally looks after other areas of digital marketing.

Have specific topics surrounded by blog posts related to the topic

Does longer content rank better in search? It sure does. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back.

The ultimate revelation of plugins

It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and is relying on the ALT text to tell them about the image? Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as "shoes." To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products and vertical market. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. Now, most people know to avoid buying their followers. Link building isn’t dead. Not by a long shot.