Chris martini
by on July 31, 2018
Being an app designer from a leading top mobile app development agency in UK, you always have the pressure to perform best and unique so the global client can notice and reach your services. And then one fine day you are being approached and get on the list of the short-listed app development companies and here the BIG news comes …you are the selected app development partner for a foreign company. HURRAY!!!! PARTY TIME I agree this all happened due to your hard work, passion and the dose of incredible creativity you have shown as a team in your past project and considering this, your foreign client has much more expectations from you now. Getting an app project awarded from a foreigner client is really an achievement from the monetary and the recognition perspective, and you really feel that this project would help you gain the immense brand recognition. You are well-prepared to rock the project, you do a great number of design options and but you are being told that these designs are not what they are looking for. OOPS!!! Something could be heard broken somewhere…is that your heart!!! My apologies for hitting the wrong button, but eventually the situation mentioned above is just the normal story of mobile app development companies, who have the immense pool of talents but when it comes to flaunting this on the larger scale of the creativity somehow takes a back place…right??? Wait; is this the creativity which you are unable to make a pace with or something else??? Well, you would be surprised and happy at the same time, that it is not at all about the creativity halt, but it is all about missing largely on something and that is CULTURAL BLIND SPOT. What is that??? A new technology…? NO, although it tickled the funny bone in me :laughing: The cultural blind spot is the difference in the UX of your app, which makes the app different from one country to another, and clearly explains that something which can work in the US market, will never be the same in the UAE market. It can be in the form of a color theme, design, images and even the navigation, this all need to be overhauled before hitting a foreign land client's app project. I hope you can understand well, that what and how it makes a difference in the current scenario. But in order to make it much clearer to you, I would like to proceed further with this post…to make you understand that how you can make a difference with your app UX while eradicating the flaws of cultural blind spot…let’s read ahead…
  • Carry The Awareness Campaign
  • You need to be aware of what exactly your users are going through. Don’t think that every app has the same reasons for its existence, rather every app has a different audience base and the demands from the users are always different. Hence you need to understand and realize that what exactly the problem is and how your app can fit this demand. Accordingly, you have to design the app UX and work on it to make it an irresistible piece form every inch possible.
  • App Layout Needs To Be Flexible
  • The sad part of the language translation is that at times, the translation turns out to be HUGE than its original form, which creates a chaos amongst the app layout and screens and makes it look clustered. If this too is happening around your app than keep a strong check that it does not break the layout into something abnormal looking UX. If something like this occurs then take the measure of getting the help of an expert to make sure that something more unique and curtailed fitting the app layout can be designed.
  • Localize The App
  • App localization is usually considered to be sufficed to translation only, but eventually, the app localization is more than the translation, and following it accurately would only bring the abundance of advantages on your app. Make sure that your app content is getting translated in a right manner and the real essence of the content is not getting lost in the Google translation, to make this feature effective take the help of language expert. Because maybe something which is a very much part of your local language, maybe is not at all available in the other language.
  • Test But With An International Market
  • Every efficient top application development company in UK always follows the strategies to conduct the usability trust to understand that what are the pain points for the app and how it can irk the users from the app interface point? But what they largely forget that the app is not for their local users, but for the international users, and skipping the test on those international users, would only invite the hassles further on your app. To avoid such a glitch, make sure that you would conduct usability tests to catch the pain points in various demographics and cultural aspects. This would truly convert your app UX into a valuable product and would drive the strong business possibilities through your app portal. Every big brand considers these aspects to avoid the nuisance of designing for the different culture and the international market. I agree this is indeed a time-consuming job, but it only helps you relieve a sigh of relief when the end product is launched and appreciated in the market. The Fifium team understands this need and they invest their passion in creating the bridge to reach the international markets with the help of an efficient mobile app with an ease. Not only do they adjust their UX strategies but also the development cycle to ensure the timely and exceptional digital presence for your business. So if you are looking for an app to become MASSIVE in your country removing the barriers of local cultural standards and expectations, then you must get in touch with Fifum team today to help you create a better user experience with an app product which blends beautifully with your cultural background.
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