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Conversion rate optimisation or CRO is the process of optimisation of your site so that the visitors complete a specific action. https://www.smore.com/1gz0a-what-is-cro-and-how-is-it-useful

Telecom companies have started implementing 5G networks at select locations across the U.S. In this article, we discuss the baseline implications of 5G, its impact on mobile customer experience, and how brands can adapt to this paradigm shift. https://www.martechadvisor.com/articles/mobile-advertising/5g-impact-mobile-marketing-customer-experience/

Cision and Edelman entered into an exclusive agency partnership. This will enhance Edelman’s earned channel planning and will play a vital role in their first-of-its-kind integration of earned audiences with performance and account-based marketing. But how will this impact marketing? What do marketers need to know? We asked Cision and Edelman. Read on to know what they had to say an exclusive with MarTech Advisor. https://www.martechadvisor.com/articles/cloud-integration/cision-and-edelmans-exclusive-partnership-what-this-means-for-marketers/

YouTube has been battling a series of controversies in recent years. With many advertisers pulling out of the platform over concerns of brand safety, YouTube advertising has taken a significant hit. Will YouTube outlive this crisis, or are YouTube ads on the verge of extinction? https://www.martechadvisor.com/articles/social-media-marketing-2/youtube-advertising-is-here-to-stay/

Telecom companies have introduced 5G networks at select locations. Here is how 5G will impact customer experience in mobile marketing. https://www.martechadvisor.com/articles/mobile-advertising/5g-impact-mobile-marketing-customer-experience/

A content creator is responsible for contributing information to digital media. https://www.wattpad.com/773474079-reasons-why-you-need-an-online-content-creator

According to statistics, marketing technology in over 40 different categories is getting sold by various marketing automation companies. https://medium.com/@advertisingtrend/marketing-automation-every-marketing-company-must-get-on-bb82b6cfd3b

Constant learning is an integral part of evolving as a marketer. Here’s a list of eight must-read marketing books this National Book Lovers Day. https://www.martechadvisor.com/articles/martech-skills/8-marketing-books-you-must-read-this-national-book-lovers-day/

Edward Bell of Cathay Pacific talks about why customer data is crucial to airline marketing. Find out also what the future of airline marketing holds. https://www.martechadvisor.com/interviews/data-management/martech-interview-edward-bell-customer-data-management/