How to Leverage Technographics for B2B Sales & Marketing Success

Technographics provide a complete picture of buyers and their relationship with your company. Leverage this data to define which outreach methods will produce the best results for your business. Sales and marketing teams often struggle to identify which communication channels will be most effective in reaching out to potential customers. They also lack insight into the factors that correlate with the likelihood of converting a lead. This article can help guide you on how you can leverage technographics for your B2B sales and marketing success.