A Revolution For Packaging

Digital printing?

This is a printing technique that has an important role to play in the future of packaging. On the program, production flexibility, endless customizations, time savings… And as a bonus, extraordinary creative opportunities! Enough to take a closer look at this essential process, which continues to improve. Digital printing is a non-contact printing technique. In other words, no special print media is required because the image is transferred directly to the press via a computer. This makes it possible to avoid a sometimes laborious configuration, still necessary with other techniques. In terms of resolution, digital printing is ideal for high-definition packaging and displays. While offering an optimal rendering of business cards, labels, brochures, and leaflets ... A flawless in short!

Strengths and Uses Of Digital Printing

Digital printing is particularly distinguished by its cost to set up and use much more advantageously compared to other printing processes. This is because digital printing technology does not need a separate plate for each print. Instead, all colors are printed in one pass. A considerable saving of time and money, totally in line with printing on demand which has become one of the biggest trends in packaging. No more need to aim for large prints here. Stay flexible to smaller prints and last-minute changes without worrying about exploding your budget!

Strengths and Uses of Digital Printing

Speed of printing is also essential to any new product launch on the market. As this is a non-contact printing process, quick image changes and different designs on a single paper roll are therefore possible. Enough to offer shorter deadlines to your customers. And optimize your supply chain, in just one press tour! There is no longer a digital strategy. There are strategies, in a digital world. Retain your customers with personalized packaging for special campaigns or seasonal packaging. Beyond a carefully personalized outer face, digital printing can also enhance the inner face with tailor-made internal printing. And that's how innovative customer experiences are created. Digital printing is at the top of the technological innovations in its sector. Although it is still based on an analog machine, its processes have gradually been digitized to increase the profitability of machine manufacturers and packaging suppliers, for example. Today, faced with ever shorter product life cycles and the proliferation of individualized packaging, it is more essential than ever. Since 2007, smartphones have experienced tremendous growth across the world. A progression that has not been without consequences for the retail universe which has radically changed. Shopping has become an experience. The hybrid buyers rose sharply, as the need for information. They now get information online or offline and buy on the Internet. Or vice versa.

Digital Printing In The World Of Packaging

And digital printing can be used to produce packaging solutions containing digital data codes. Without affecting the printed image, information can be scanned through a smartphone or tablet connected to the Internet to provide additional data. Complete with a nice laser cut to bring complex shapes to life, and various materials to create all kinds of texture games. The embellishments are all value-added!

Digital Printing And In-Store Display

Secondary locations, floor displays, large locations, and decorative elements can be designed and produced using a wide variety of printing processes. Along with flexography, screen printing and offset printing, digital printing also has its advantages. The digital printing process allows you to design individual display elements to appeal to specific target groups.

For an extraordinary shopping experience

Coupled with the addition of integrated codes to unlock other information and small animations, digital printing is, therefore, a 2 in 1 communication channel, analog and digital, between the manufacturer and the customer. It's a whole digital world that comes to life thanks to an associated customizable application! Digital printing thus gives you complete flexibility for short-term promotions. In terms of numbers, the global market for media and packaging produced in digital printing is expected to reach $ 28 billion by 2024. Corrugated cardboard packaging is the type of Custom packaging that is expected to experience the fastest economic growth in the world. Global market.

What future for digital printing?

Digital printing has greatly refined in recent years. Here it now integrates a wider variety of media, such as thinner or thicker substrates, metalized, stretchable, even transparent. Notable progress and yet. Today's digital printing is undoubtedly a far cry from what we will use tomorrow! Many other markets are waiting to take advantage of this technology today. Digital represents a whole new way of handling projects, from files to final products. Step by step, it will allow industries to reach new frontiers in terms of quality, productivity, and overall workflow. Creativity is the art of giving modernity to what already exists while respecting its fundamentals. New revolutionary innovations that could take a little time to become mainstream. Maximum flexibility and optimum economic value, however, should give digital printing a strong presence in all industries. To be expected in the future, a wider range of colors for better differentiation, the printing of packaging in very small series at a lower cost… And evermore personalized product designs. Gilding, varnish, touching, cutting, gluing, everything is possible as well as increased performance on the transport side with printed surfaces that are more resistant to the friction of shipping boxes, for example.

Packaging In The Face Of Ecology

As far as packaging is concerned, while there is no question of eliminating it, we can see that a lot has already been done on the responsible production side. Digital printing makes it possible to print on compostable or recyclable packaging while new, more natural inks ensure the safety of food and pharmaceutical packaging. Digital presses can print labels that will not contaminate the container and allow recycling of polyethylene terephthalate (PET) and other types of containers. As for the colors, they are obtained faster than ever, all with a minimum of waste. It must be said that software and hardware improvements help reduce media wastage throughout production. The goal is to enable brands to succeed with digitally printed packaging and graphic displays, giving them speed, efficiency, and agility for successful marketing and supply chain outcomes. To be expected in the long term, increased durability reduced size, and reduced energy consumption. Can't wait for tomorrow. This term is also called custom packaging for small businesses.