WHEN TEA PACKAGING REVEALS ITS SECRETS TO US

It is said that the history of tea dates back to the year 1237 BCE in China. Busy boiling water under the shelter of a tree dropped a few leaves into his brew. The tree in question was a wild tea plant. And so was born tea. Since then, tea has become the second most-consumed drink in the world after water. Consumption continues to grow until it has tripled over the past 25 years to reach 200 billion dollars in revenue in 2018. It must be said that the drink has too many well done.

Crazy About Tea

If its protective virtues against cancer have been somewhat exaggerated, it seems that tea drinkers are less prone to cardiovascular disease. Also recognized for its draining and diuretic actions, certain kinds of teas also promote weight loss. On the well-being side, tea is also rich in caffeine, but in a much lower quantity than that contained in coffee. Attention is therefore stimulated just enough, without this sometimes unpleasant exciting effect. Be careful not to consume it in excess at the risk of causing indigestion and causing insomnia. Tea is nonetheless a flagship product of today, suitable for all budgets up to the most upscale positions which sometimes allow it to become a true luxury product. And if the flavor is important, it is the exterior appearance that will arouse curiosity and that will make you want to discover a particular brand rather than another. So what should this tea packaging look like? We drink tea to forget the noises of the world. Safety, a priority! If food products are subject to strict standards, their safety and ease of use can influence the purchasing behavior of consumers. At the same time, tea packaging should attract the eye on the shelves without neglecting the integrity of the product and while maintaining acceptable manufacturing costs. Flexible packaging, glue-free folding cartons, easy openings, and smart closing solutions are yours. Ideas are perfectly suited to tea as to dry foods of all kinds that are generally intended to spend some time among households. LOOSE TEA OR IN BAGS? The first point of contact between a brand and its customers, the packaging, and its carefully crafted design must be considered with the greatest attention. Depending on the nature of the product offered, you will have the choice between many options.

POCKETS

Indispensable in the bulk sector, pouch or bellows packaging is one of the most common solutions when it comes to tea packaging. A packaging for tea in your pocket Supple but resistant, complete with an intelligent closure that will allow you to preserve all the aromas of your product… A few simple additions are enough to give it a real scent of nature!

Metal Boxes

Very resistant and available in many shapes and colors, they are appreciated for their optimal preservation of flavors. Metal boxes for your tea. A solution to consider for your loose tea as in sachet!

Cardboard Boxes

Also suitable for loose or bagged tea, the cardboard box in all its forms is a real must on the tea market. Cardboard tea packaging Play with volumes, patterns, and finishes so that you are no longer seen on the shelves!

The boxes

They are also called ready-to-eat. An assortment of tea bags was gathered in a pretty box. A trendy gift idea with a touch of elegance that will undoubtedly find its place on all tables!

An Assortment In A Pretty Box

But if the box can be the support for many innovations, the sachets themselves can turn out to be different each time, varying in shape and material to always surprise the consumer. And for good reason, 75% of the tea consumed today is in sachet The opportunity to compete in ingenuity with a company adept at the quick, well done! Rather a paper bag? An understandable choice, since it is the most widespread alternative. Versatile and inexpensive, it is practical but tends to slightly modify the aromas of the product contained. Generally opaque, it also does not allow the product to be seen, which very often turns out to be only tea dust. To be on the safe side, you should always avoid bags sealed with glue or bleached with chlorine. Rather a muslin bag? Historically, chiffon was the first way to brew tea. Often made of cotton today, it still seduces with its transparency, resistance, and optimal filtering which allows the aromas to be preserved as much as possible. With its medium price range, it links the paper bag and loose tea.

Flat, round, pyramidal bag?

Very practical, flat bags have the advantage of being much easier to transport. Prefer muslin to paper but note, however, that the two walls will frequently tend to stick together. Which will impact the strength of the aromas? Another alternative for tea packaging, round or pyramidal bags, perhaps more expensive, but which will offer you incomparable flavors.

More Responsible Tea Packaging

Certain products smell like nature, and tea is one of them. In other words, your values must clearly show through your tea packaging. Neutral colors, flowery illustrations, also think about favoring cleaner materials and avoiding overwrapping. Enough to already save several tons of plastic each year. while we're at it, we say goodbye to the glue and staples that prevent your boxes from being 100% compostable! Favor recyclable paper and cardboard, from sustainably managed forests, for a product that is good for health and for the planet, which will offer real consistency to consumers. A daily ritual is a way of saying: I vote for myself, I take care of myself. Mariel Hemingway. A touch of inspiration in your teacustom packaging White tea, green tea, mint tea, Earl Gray, bergamot tea… The varieties of teas differ as much as their packaging! What will it be for you?

The Graphic

Bright colors, a set of patterns, and an easily identifiable minimalist design. It doesn't take more! We can see here that the choice of shades has nothing to do with flavors. It is the label, sober and complete, which allows the consumer to be informed on this point. Marked contrasts and bright colors.

The Luxurious

Light gilding, varnish, or Soft Touch finish for a very soft touch? The high-end look will also simply come through a carefully crafted design that will create the perfect illusion. Be creative. Refinement through patterns. The playful Tea packaging that doesn't look like tea packaging? Why not after all! Stars, flowers, geometric shapes, all fantasies are allowed. An original tea packaging.

Artistic

If the packaging can sometimes take on the appearance of a real work of art, we play the game thoroughly with an illustration worthy of the most beautiful exhibitions! The main thing is to stay consistent with your positioning. A large-format illustration.

THE NOMAD

Give your tea packaging a scent from elsewhere by focusing on shapes, illustrations, and names that will gently invite you to travel! The little extra here? A lightly perforated box to know exactly what type of bag to expect is also called custom packaging for small business. A packaging for tea with a fragrance from elsewhere.

THE FLOWERY

We like them bright or pastel, realistic or watercolor style. Bet on flowers, plants, and pretty landscapes for a soft packaging that will already invite you to reconnect with yourself.