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Shruti Sharma
by on December 2, 2021
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Industrialization has been beneficial for mankind but we cannot forget, it does come with cons and one of them is "ITS NEGATIVE IMPACT ON HANDICRAFT INDUSTRY". Due to the occurrence of Industrialization and mass production, the value of a craft is reducing. People are increasingly abandoning traditional crafts because of which artisans have to stop continuing their love for crafts and have started searching for new sources of income. India, as a country, is rich in crafts and heritage and if this situation continues, the day is not far when we won't be able to see any these crafts and I, as a writer, with the help of this blog have tried to come up with few ways through which we can conserve our crafts.

1. Paying attention to the global market:

To stay in the market, it's very important to know what is trend and how things are working out in the market. To keep the traditional skill alive, craftsmen must grasp how trade fairs operate and participate in them with a thorough understanding of the profit and loss, as well as the benefits and drawbacks of the global market.

2. Interacting with consumers:

The basic rule of any successful business is to interact with your consumers. Understanding their needs and what they are looking for is essential. In the case of artisans, consumers expect artists to communicate with them and tell them about their work and the reason behind it. This process helps encourage clients and helps in creating a healthy bond between the artist and buyer.

3. Women's employment:

The majority of handicraft enterprises employ a high number of women. Women must rely on these crafts for cash in their spare time to support their families. For instance, a small village called Anegundi has a women's trust called Kishinnda where women produce "Paper" and other goods made of banana trees and their leaves.

4. Creating a balance of traditional and new designs:

Time is changing and so is the taste of people. To stay ahead in the business artisans, need to strike a balance between traditional and new designs. Artisans must create a balance between the avant-garde and the conventional.

5. Collaborations

Collaboration is an excellent way of increase your business and aware people with your craft because when you collaborate, you get to lean so much. You learn new techniques with which you can take your business to next level. Collaboration can even save crafts and promote our traditional craft nationally as well as globally with the diverse art and craft forms to find a place in the dynamic art culture of the globe through these types of projects and activities.

6. Workshops and exhibitions

Unless artisans don't get a proper platform to showcase their work, they cannot reach to a wider audience. Hence, conducting workshops and displaying their work in exhibitions can provide artisans confidence and great exposure. Workshops can improve people's skills and knowledge hence they should be organized at both the rural and urban levels. Pricing, marketing, branding, micro-finance, and other topics can be added to the skill exhibition, design instruction, and creative and product development workshops. Furthermore, these seminars can assist artists in closing the communication gap between the two societal representations and fostering a better knowledge of demand and supply. It also raises awareness of traditional art.

Where to shop?

You can shop handicraft items for home from CCIC’s official website. Central Cottage Industries Emporium provide wide range of handmade products and the best part is CCIC is available online hence you can shop handicrafts online. Everything in this world comes with cons and pros and so is Industrialization. As a result, it’s time to revitalize creative forms and motivate people to promote and support Indian crafts. Let us work together to create a world where handcrafted things are valued and craftsmen are given the credit they deserve for their work.
Posted in: Shopping, Wood, Arts
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