Abhishek Jain
by on February 21, 2022

Everybody who plans to launch an eCommerce website will eventually face the dilemma of which Magento or Shopify platform to choose. Both of these popular eCommerce platforms have been endorsed by major brands, and are considered experts in the market. 

  • Shopify statistics: Shopify is used by more than 1 million businesses, including PepsiCo and RedBull. Shopify is currently used in 175 countries. 
  • Statistics about Magento usage: Magento is used extensively by large international corporations like Nike, Ford and Nestle. 

We won't give you an answer as to which one is best. There is no best or worst solution, but there are those that will better meet your business' needs. 

This Magento vs Shopify comparison guide will compare both platforms. We'll discuss their unique features, pros and cons so you can choose the best solution. 

What is the difference between Shopify and Magento? 

This is a brief overview of each platform so you can understand the major differences between Shopify & Magento. 

Shopify Overview 

Shopify, a Canadian subscription-based software, allows you to create a website using the drag-and drop builder. You can also sell online or offline and manage inventory, payments and shipping. 

Shopify doesn't require any coding knowledge to launch an eCommerce business. All you need is a theme and drag-and-drop tools to develop the themes. 

Shopify is an ideal fit for small businesses because you don't need a large team to manage your Shopify store. 

Shopify Plus is required for enterprise customers who still wish to use Shopify. It has advanced features that are vital for large-scale businesses. 

Shopify Pros

  • Shopify is easy to use: Shopify allows business owners to create a website that's simple to use. 
  • Shopify has many plugins that can be used to enhance eCommerce. 

Shopify Cons

  • Additional charges: Shopify Payments is not included in the price of many themes and plugins. 
  • Customization limitations: These are not so critical for small businesses. 
  • Poor CMS: Shopify was designed to sell videos and blogs, not publish them. 

Magento Overview 

Magento is a PaaS solution for creating customizable ecommerce websites, scale the business, manage marketing, content and more. You can build a simple website without the help of a developer. You will require more assistance from a PHP-experienced IT staff, however, the more complicated the website becomes. 

Magento is best for medium-sized businesses than large enterprises. However, it offers more functionality and customization options than the standard Magento but requires an IT professional to use. 

Magento Pros

  • Magento is easily scalable: Magento, an open-source platform allows you to scale unlimitedly with the support of the IT team. 
  • Numerous extensions: There are approximately 4600 extensions available for functionality expansions. 

Magento Cons

  • High cost: Customization and features come at a high price. 
  • Performance issues: Customizations can slow down the website. 
  • Notable IT-team involvement: Magento's complexity is too complicated for non-tech-users. Professionals are needed to set up and manage the website.


The number of native features a platform offers will determine which platform is best for you. You'll save money on custom development and extensions if the native features meet your ecommerce website's functional requirements. Let's compare Magento vs Shopify. 

Shopify Features 

Shopify offers a basic set of features for eCommerce management. It is sufficient for small businesses, however. You can use it to manage your entire business without being overwhelmed by all the functionality. For beginners merchants, the limited features might be a blessing. 

Shopify allows you to manage these business aspects:

  • Storefront: Choose from more than 70 themes and customize. 
  • Shopping cart: Use a free SSL certificate to manage shipping rates, abandonment rates via email marketing, and install payment gateways. 
  • Manage customer profiles and accounts, drop shipping, refunds and email marketing. 
  • Marketing and SEO: Benefits from the generated sitemap, customizable h1, discounts, and social media integrations 
  • Products: Enjoy easy product management, product organization, and SEO product tags 
  • Analytics: Use detailed analytics to determine where customers are losing customers and identify areas for improvement 

Be aware that different plans have different features. The Basic plan does not offer detailed reports. 

Features: Magento 

Shopify is clearly outnumbered by Magento in terms of features. It can fulfill any business need of a small business or enterprise. You can also obtain:

  • Marketing and promotion: Related products, upsells or cross-sells; recently viewed products; polls 
  • CMS for informational pages 
  • Unique design for any product or category thanks to open-source code, built-in page settings and other features 
  • Wish lists 
  • Tracking orders and email notifications 
  • Multilingual support 
  • Customer segmentation 
  • Advanced reporting 

The edition defines the feature set. Magento retains and expands all Shopify features in upgraded editions. 

Manufacturers and distributors, for example, will be able to access the highly sought-after B2B module in Magento Commerce or Commerce Cloud editions. They will not be able to sell B2B through Shopify, but they will need to migrate to Shopify Plus in order to access the B2B Module. 

Which is better for you: Shopify or Magento? 

It should now be obvious that Magento and Shopify target different merchants. 

Shopify is the ideal solution for small to medium-sized businesses that want to have an online presence. These merchants might not have the technical skills or resources to hire a tech staff. They value simplicity, security and integration, as well as ease of use. They don't plan to expand, but they want to get started selling immediately. 

Magento is the right fit for small and medium-sized businesses and enterprises that require high levels of customization and advanced functionality. These merchants are able to afford a team of developers, have access to a wide range of customization options, and can take responsibility for security, maintenance, and performance on their own. Magento is a great ecommerce platform for established business owners who are looking to scale up and expect large website traffic volumes. 

Shopify vs Magento Comparison Table 


Magento 2


Launched in 



Ease of use 



Source code accessible 


Proprietary source 


On-site, third-party, Cloud-based 






Free and premium editions  

From $29  

Theme selection 

12 from the official marketplace and thousands of community-created themes 


Payment Gateways 

Has 3 built-in payment gateways and supports fast API-led integration of any third-party payment method. 

Supports 70+ payment gateways and charges an extra fee for payments via third-party providers 


Advanced security and regular updates 

SSL certificate included 

Product Variants 


Limited to 100 

Available Devices 

Windows, Android, iPhone/iPad, Mac, Web-based 

Windows, Android, iPhone/iPad, Mac, Web-based 

Ideal Ecommerce Size 

A large enterprise with lots of resources 

Small companies wanting to go online 

Magento vs Shopify FAQ 

Magento is better than Shopify: 

Magento has more options for customization, scaling, and feature expansion than Shopify. Magento also allows you to create your own add-ons and add as many payment methods as you want without additional fees. Magento gives you complete control over your website's performance, security, and maintenance. 

Can Magento and Shopify be used together? 

They are all different eCommerce platforms, but they can be used for the same purpose: to create and manage online shops. Choose the one that best suits your business and make use of its full potential. 

While building a Shopify store may not require technical support, web development on Magento (and Shopify Plus too) will. We are able to assist you with Shopify development and Magento ecommerce development both.

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