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David Roberson
by on August 19, 2023
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Product reviews are an integral part of any eCommerce business. They are user-generated content that inspires more trust in your products, answers common questions from customers, and more.

Rather than taking your product descriptions at face value, shoppers are much more likely to believe what other non-biased individuals have to say about them—even strangers. Are you trying to find complete info before making a purchase selection? Look no further than product descriptions how to use!

1. Increases Sales

In an online shopping environment where customers cannot touch, test or inspect products as they would in a physical store, product reviews provide shoppers with a wealth of relevant information that influences their purchasing decisions. They help to eliminate buyer ambiguity and increase sales by building credibility, offering social proof, and inspiring confidence in the quality of your products.

In addition, customer reviews are rich, original and pertinent content that search engines value – helping you rank higher in Organic Search Results. Adding product reviews to your site is an easy way to grow your online sales and boost your SEO.

A study conducted by Spiegel Research Center revealed that products with reviews have a 270 percent higher purchase likelihood than those without reviews. That’s a lot of extra revenue you can be making by displaying customer reviews on your eCommerce website!

2. Builds Trust

When customers see positive product reviews on your website, they are influenced to purchase. They are also able to trust that you are providing genuine reviews from your customers.

Online shoppers don’t have the chance to speak with a sales associate like they do in a brick-and-mortar store, so they often rely on product reviews as their source of information. Reviews can help them make a decision and determine whether the products they are buying are of good quality.

When a customer writes a review, they share their personal experience of using the product with other customers. This helps to build trust and deliver social proof, which is an extremely powerful influencer in eCommerce. This reassures your customer that they are not alone in their experience, and they have the power to voice their concerns.

3. Boosts Conversions

Many studies have shown that product reviews are one of the most effective ecommerce conversion strategies. For example, BrightLocal reports that 93% of consumers read online reviews before making a purchase decision and 85% trust these as much as personal recommendations. Additionally, a study by Spiegel Research Center showed that products with reviews have 270% more chances to be purchased compared to those without.

User-generated content also provides Google with a ton of contextual, relevant keywords that improves SEO and helps you rank higher on SERPs. Plus, it helps shoppers find your site when searching for a particular product.

4. Improves SEO

Collecting and showing product reviews has become a necessary tool for ecommerce businesses. They can help a business stand out from the competition and entice customers to buy their products. In addition, collecting authentic customer reviews boosts SEO. Adding review requests on your website or sending them in follow-up emails to your customers can be an easy way for shoppers to share their experiences with the brands they buy from.

User-generated content (UGC) is valuable for eCommerce websites because it provides search engines with new, rich, and relevant content for your site and product pages. In fact, displaying reviews in organic searches can lead to an increase in click-through rates. That’s because people trust other users more than a brand. Including photos and videos of reviews is even more helpful in gaining a customer’s trust.

5. Increases Customer Satisfaction

Ecommerce product reviews are an important factor in improving SEO for ecommerce websites. Authentic customer feedback contains relevant keywords and provides search engines with the information they need to improve organic traffic for product pages.

Asking customers for a review is an effective way to increase positive feedback and boost sales. Providing an incentive like a discount on their next purchase or loyalty points encourages customers to share their experiences.

Providing customers with reviews gives them the confidence they need to make a purchasing decision. They can find out more about the product through other people’s experiences and see how it might fit into their lives, something that is difficult to do in a product description. In addition, if the experience is negative, it can be helpful for identifying areas of improvement.

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