Reservations.com has launched Runway Suitcase – a travel blog that delivers rich, informative content to travelers

The digital age has reshaped consumer preferences across all verticals. The travel industry is no different. Today, before making a purchase, consumers make decisions based on a variety of factors including online research. Google studied consumer decision making for travel and found that online research plays a critical role in a buyers’ journey. Research also shows that online research improves consumer confidence and reduces purchase anxiety. Research helps them get excited, gives customers confidence and helps customers have the best experience. Content is key for Reservations.com, an award-winning online travel company. Founded in 2014, the company is on a mission to bring the human-touch back into the world of online travel. With an inventory of over 500,000 hotels worldwide and 24*7 support, Reservations.com has seen rapid growth with its’ consumer base. Although there is no dearth of online content, finding the right content at the right time makes all the difference. In the travel space, consumers rely on a variety of sources such as travel blogs, hotel review platforms, and social media for travel content. Reservations.com has launched Runway Suitcase – a travel blog that delivers rich, informative content to travelers. The blog features a wide variety of articles ranging from 2019’s top travel destinations to spring highlights this year. In addition to covering destination specific content, the blog features helpful tips such as staying healthy on business trips and finding the right hotel that accommodates children with special needs. “We want our blog to empower travelers to make the right decisions. Our strength lies in the diversity of content that we create and share”, says Yatin Patel, co-founder of Reservations.com Runaway Suitcase caters to travelers looking for the next hot spot, practical travel tips, or the latest travel trends. Reservations.com’s mission is to bring the human-touch back into the world of online travel. With a vision to provide travelers with personalized experiential travel planning. Follow the Reservations.com. Runway Suitcase on its travels! Encounter popular destinations as the suitcase rolls around the world and shares tips, tricks, and top activities to enjoy in each location. Follow along for the ultimate travel blog. Reservations.com is also rolling out the R.Club, an exclusive loyalty program that offers our valued customers special discounted rates and access to our trip-planning experts. Our travel advisors are vastly knowledgable about creating itineraries and are available to help members design the perfect vacation.