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Praveen Singh
by on May 30, 2019
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It is a well-established fact that Facebook offers great potential as a business promotion and expansion tool. However, in order to exploit the true benefits of Facebook, it is essential for organizations to build a community of followers, who can like and share the content posted on their business page. This can be ensured by using the below discussed 10 tactics leveraged upon by professionals offering social media marketing services to increase the number of likes for the Facebook business page of their clients.

Create An Impressive Business Page

Having an impressive business page on Facebook is one of the basic requirements to increase the number of likes. This essentially means having a great display picture, a complete and informative ‘About Us’ section and an overall professional look that reflects the brand image.

Spread The Word

Having created an attractive web page may not prove effective unless the target audiences are made aware of its existence. This can be ensured by using various methods to promote the page on Facebook, including seeking the support of friends, business partners, and other Facebook contacts.

Learn About Audience Likes And Dislikes

Learning about the likes and dislikes of the target audiences makes it easier for digital marketing professionals to identify the most relevant content. It will help in naturally increasing the number of page likes as they will feel truly valued by the brand.

Use High-Quality, Relevant Content

Posting high-quality and relevant content on the business page is essential to generate a greater number of likes. It is also important to ensure the diversity of this content in the form of texts, video clips, and images that are both engaging and informative in nature.

Practice Timely And Consistent Community Engagement

One of the most effective ways to increase the number of page likes is to ensure timely and consistent engagement with the community members. It is extremely important to reply to comments and answer any queries without much delay to keep the community members interested and motivated.

Make Use Of Facebook Ads

The detailed targeting facility offered by Facebook through Facebook ads can help companies providing digital marketing services to expand the reach of their client business in a focused manner. The professionals can choose from a wide range of ad formats to maximize client benefits through increased page likes.

Like And Interact With Other Business Pages

Liking the business pages of other organizations is a great way to increase the number of page likes. It helps in creating awareness amongst the followers of like-minded organizations and helps in enhancing the reach of both the organizations in a relatively effortless manner.

Run A Contest

Organizing a contest of some type on the facebook business page is another effective way to increase the number of likes. This interactive method of user engagement can provide casual visitors with a unique opportunity to gain a better understanding of the business and motivate them to like and share the page.

Use Facebook Insights To Measure, Analyze, And Learn

Facebook Insights can make it possible to gain vital information about the key metrics related to page performance. These metrics can help digital marketing professionals to gain a better understanding of factors that drive engagement and lead to an increase in likes.

Be Active

Being active is the most important and effective way to enhance the number of likes for a Facebook business page. It helps in establishing a sense of commitment and reliability amongst the fans. This can, in turn, motivate them to promote the page further, resulting in a significant rise in page likes.

The above tactics can prove extremely rewarding for the businesses intending to use Facebook as a vital tool for enhancing their reach amongst the target audiences in a simple and cost-effective manner.

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