Volkswagen’s Electric Logo Revamp

Volkswagen UNCOVERS THE new face of their logo for an ‘Electric future’.

The car manufacturing company had been suffering from its global emissions scandal that occurred four years ago. Hence, they had been aiming for a ‘modern yet authentic’ rebranding in the last couple of years.

The Awaited Logo

Finally, Volkswagen (VW) has unveiled its much-awaited new logo design that is precisely aiming to reflect a more futuristic and environmentally friendly image, as per their rebranding campaign. The essentials of the logo feature a ‘flat two-dimensional design’ that replaced the three-dimensional design logo which also carried a chrome effect on a blue background. 

The change in the logo

The logo has been created in-house and carries a ‘high flexibility’ across both digital and physical platforms- according to VW. The VW badges in the front of vehicles will be illuminated and shown in various showrooms across the globe. The new logo takes a turn towards, ‘flat graphic design’ and took ‘Nine Months’ to finally come to surface, according to the Volkswagen design and marketing team.

New Logo to the rescue!

The new logo has also been an tempt to salvage the somewhat sinking image of Volkswagen in recent years. Especially for its environmental emission concerns. Let’s hope the new logo works in their favor and brings a more positive image in the eyes of their customers.

The details 

The new logo features a three-dimensional effect which favors the minimal surface and the plain palette of the colors chosen. 

Overall, the new logo has taken a more straightforward yet more futuristic approach to reflect Volkswagen’s brand ideology. The logo was a collaboration between 19 internal teams and a string of over 17 external agencies from across the globe. However, the logo isn’t an improvised version of the older one, instead a simplified version to influence the strongly-robust perceived market image.