How To Steal Customers From Your Competitors on Twitter?

You are doing every possible strategy to get leads for your b2b lead generation campaigns but you might be struggling in getting along with it. There could be something you might be missing in your social media marketing. If you are using Twitter as one of the channels to acquire b2b leads for your business then I have written this article on how you can steal customers or leads from your competitor’s Twitter accounts/profiles. Let’s get started! How to Identify your competitors? Identifying your competitors is the first thing to do while getting started with acquiring leads from your competitor’s Twitter handle. You would be wondering how would you do it? Well, sitting on a couch with a laptop in your lap everything starts with the keyword- Start your research by industry-specific keywords on Google Enhance your search by adding social media networks like Twitter & Quora If all of this is a hassle for you then you should go with a tool like ahrefs. Believe me, this is gonna be your best investment. When starting up, 5-8 competitors would be enough to go along. Analyze Your Competitor’s Twitter Account After you have made a list of your competitors, you need to visit their Twitter accounts and to have clarity, you have to answer these question- How many twitter followers they have and whom they are following? What is the frequency at which they post their content? On average, how many retweets and likes their posts get? Who are their commonly connected influencers and experts? Do they focus on specific hashtags and keywords? If yes, what are they? What are their active marketing campaigns? How did their existing campaigns perform? What is their overall content strategy? What is the pattern they are following in their content strategy? What are the types of content they are focussing on? What is the tone and nature of their Twitter account? When you are able to answer these question you would be in a position to make decisions for your strategy. How a Twitter Tracker can help in your Research? In order to track your competitors’ Twitter handles you need to have a tool that can scrape data from different Twitter accounts. One tool is a Twitter tracker. This tool will let you get all the metrics like- their followers, their posts, whom they are following, average retweets & replies, etc. Get their account metrics and frequency of posting content You need to enter the competitor’s Twitter handle in the tool search bar. It will give you all the crucial data regarding their content’s reach. Extract their top content Your competitor would be targetting certain keywords and hashtags the way you are targetting. You can use the native filters to further enhance your search results. Find out the list of those keywords and hashtags and plan your content around them. They might be promoting certain URLs, study content pertaining to those URLs. Try to study their CTAs (call to actions) to further understand how they create their marketing funnel through Twitter. The most crucial data that you can have through the Twitter tracker is the people that your competitor is mentioning in their Tweets. What Next? After you have your competitor’s data with you what would you do with it? Start by these steps: Start following their top followers and influencers. Start commenting and sharing their tweets and content. Build a relationship with them so that you can later offer them your product and services. Target their hashtags and keywords to reach out to people like them (your target audience). While posting your content make sure they are online. This will give you better engagement through your audience and grab some leads for your brand. And when you start offering your product or services a simple strategy to get a grip would be- Give them products for a free trial and ask for feedback. Start sharing those feedbacks parallelly to grab more leads. Key Takeaway Study your competitors well- their marketing strategy, their tweets, content, pattern, their followers, whom they follow, keywords & hashtags they are promoting and type of content. Then make your strategy aligning with your research and start working on it. https://l4rg.com/blog/how-to-use-twitter-for-b2b-lead-generation.html