What is E-A-T and How it has affected SEO?

E-A-T is Google's update that was introduced by Google in August 2018. It is an acronym for Expertise, Authoritative and Trustworthiness. It plays a primary role in SEO. It measures page quality in terms of content, authority and trustworthiness. 

With this update of Google, many businesses lost their ranking due to the low E-A-T score. E-A-T has affected SEO and websites ranking. Check out what E-A-T is all about and how it has affected SEO.

Expertise - Your brand should be an expert in your working domain. The way you write and present your content affects your ranking and position in SERP results. Your expertise should be shown in your content. Write relevant, informative, and good quality content for your users and share it on different platforms.

Authoritative - Authoritative refers to the accuracy and reliability of the sources. You can find numerous sources that claim to be the domain expert but not every source has authoritativeness. It can be obtained by getting backlinks from high-quality websites, positive and genuine reviews, content marketing and much more. Google has multiple factors to measure the authoritativeness of a website such as backlinks, certifications, etc.

Trustworthiness - If your brand is reliable and truthful, then it can have high trustworthiness. Google evaluates trustworthiness by checking the number of quality backlinks and the content you are sharing. Building your brand visibility leads to the trustworthiness of the website.