4 Ways to Close More Deals Using Salesforce CPQ

Efficient sales activities continue to remain the cornerstone of any business undertaking. To boost the productivity of your sales team and increase the overall revenue of your business, it’s important to ensure that the sales processes of your organization are streamlined. However, if your sales reps are still using outdated methods to configure prices and manage quotes, it’s time that you consider switching over to Salesforce CPQ (configure, price, quote) software. With a CPQ software in place, sales reps can streamline their sales tasks, generate quicker quotes, which in turn would help them close deals quickly.

If you already have a Salesforce CRM for tracking leads and managing customer relationships, then implementing a CPQ software shouldn’t be much of a hassle. Rather sales reps would be able to improve their efficiency by spending more time selling while accurately generating quotes and proposals. However, if you wish to establish the successful implementation of the CPQ software right from scratch, you must consider partnering with an experienced Salesforce implementation partner. 

Here’s what your business can achieve after switching over to Salesforce CPQ:

Streamline Sales Processes: Sales reps using outdated systems have to spend hours configuring products and generating quotes. This makes them lose out on the urgency and impetus significant to closing deals. By leveraging Salesforce CPQ for configuring products and services, sales reps can generate accurate and customer-friendly quotes in no time. The quoting feature offered by the sales tool paves way for guided selling wherein Sales reps especially new hires get coached throughout the CPQ process. This empowers sales reps to select the right product and services for every prospect and customer while identifying opportunities for cross-selling and upselling.  

Reduce Costs: It’s important to keep a check over the operational costs if you wish to increase the overall revenue of your company. By integrating Salesforce CPQ with your CRM system, operational efficiency and cost savings can be improved.  

Gain Transparency: By providing a strategic view of your sales activities along with product and service recommendations, Salesforce CPQ provides sales reps with insights, which they can leverage to understand what’s working for them and what needs to be fixed or improved. 

Quote-to-Cash Anytime and Anywhere: Sales success also involves prospects and customers going through the sales cycle while at the go or on the field from any device. This implies that your sales team should be all set to meet the prospects anywhere they are in order to build a customer-centric brand. By building a custom CPQ use case, businesses can provide their sales team access to data at any time and from any device. This would require them to partner with a reliable Salesforce consulting partner. 

Conclusion: 

It wouldn’t be wrong to infer that CPQ (configure-price-quote) solutions have taken the sales world by storm. Used properly, it has the potential to improve the performance of your entire organization dramatically.