Factors to Consider While Performing On-Page SEO Activities

On-Page SEO involves the optimization of content and the keywords. Search engines read information differently from a user. When your site is optimized to provide the same information to both search engines and users, that is, both can get the same information, then it is termed as on-page SEO.

On-page SEO refers to the activities that are performed on your website to improve its structure and content. On-page SEO activities involve the optimization of the website to increase traffic and ranking. To rank higher, on-page SEO is very important.

Some of the important  on-page SEO factors that should be targeted while doing SEO are -

• Title Tag - The title tag is present in the head section of a webpage. It includes information about the content and is an initial indication of what content consists of.  The title tag is of 60 -70 characters but an optimal title consists of 65 characters or more. It plays an important role in organic ranking. You can target

• Meta Desc - Meta desc is also applied in the head section of a webpage. It includes a summary of the content present on the webpage. Meta desc is very important part of SEO. It lets the search engine understand what content the page consists of by analyzing the summary provided in the tag.

• Header Tag - The header tag includes the headings that are used in the content to structure it in a proper manner. H1, H2, H3 ..... up to H6 are header tags.  The search engine considers header tags in organic ranking. It helps to make your content structure look better and more readable.

  An optimal meta description is of 159 characters in length. In meta description, you can target some of the keywords.

• URL Structuring - URL structuring is an important aspect of the SEO ranking. It involves the structuring of the webpage's URL in an efficient manner. When defining the URL of a webpage, avoid using underscores, spaces, and numbers in the URL. It becomes easy for the search engine to crawl clean URLs.

• Content Writing - While writing the content, keep your audience and search engine in mind. Make your content engaging and target your keyphrases in the content in a natural tone because you are writing for your audience.

These are some of the on-page SEO factors that are important and helps you in getting ranked organically.  If you are a business and looking for someone to audit your website's SEO or perform SEO for your website, you can hire an  SEO company in Melbourne to grow your business.