Things to Look For in a Digital Marketing Company

A great digital marketing company is one that is capable of doing wonders for your business. Though with a lot of creative companies emerging up all the time, how should you identify whether a digital marketing company is really as good as they claim to be.

Here are a few qualities to help you find out a great agency:

Any great digital marketing company should have an up-to-date and current website. If they follow good SEO practices, you will be able to find them on Google easily by searching for their geographic area and core services. There website should be engaging and latest and must have all the key elements of an effective marketing agency: intuitive navigation, responsive design, active blog & effectual conversion strategy with call to action and much more.

A best digital marketing company is made up of a team of great expertise and distinct talents. They should be a multi-disciplined team, with unique experts in their respective fields—SEO, design, development, social media, content strategy, brand development, etc. Are the founders or owners involved, and if they accessible to you or not?

They are set up with best tools to get job done, and have the experience of using them. Ask them what do they use for project management and how do they measure the performance of website, SEO (Hubspot, Moz, Google Analytics), social media analytics (Hubspot, Sprout Social), CRM (Hubspot, Salesforce), inbound marketing (Marketo, Hubspot), email marketing (Contant Contact, Hubspot, MailChimp), etc. Any company should be congenial with all these tools and must know when should and can ignore them. Several tools use analytics to judge data or content based on averages, but seasoned marketers out of experience will know that thinking outside the tools can put you on the cutting edge and reap much greater results.

Take a look at their notifications and how they communicate – Do they speak your language? Will they be able to address your needs? Check their portfolio for their experience with clients of your size (will they think you are too big or small a client?) and even within your industry (Are they familiar with similar challenges and experienced to solve them?). When they you, do they have a tailored presentations according to your needs – Did they do their homework?

If all goes well, the digital marketing company that you choose will be working closely with your team for a long time. So it’s important that their culture matches with yours. This is a much more subjective aspect to measure, but is nonetheless important. Does the team have extracurricular interests that they talk about on their website? Do they look like they are having fun when they meet you person? Chances are, if they have fun together, they work well together—and will work better together for YOU.

Choosing best digital marketing services can seem overwhelming, but it can also be a fun process. Ask around, do your homework, and you will find the one that proves that, they are the best for you.