SCHEMA MARKUP AND WHY IT IS IMPORTANT FOR SEO

Schema Markup and Why It Is Important for SEO You may have heard in your efforts to increase the reach of your page, the importance of, or at least the word, “schema”. But now, you’re wondering “what is a schema markup?” Schema markup is a version of information known as “microdata”. Such microdata can be added to your web pages to help create an enhanced description. Often, these enhanced descriptions are referred to as “rich snippets”. However you choose to quantify it, this form of information is then included in search engine results. The most popular search engines, including Google, Bing, and Yahoo are the driving force behind schema markup success. These search engines collaborated in 2011, and thus schema.org was born. One of the most important features of schema markup is its ability to provide online users with a greater understanding when presented with a confusing or ambiguous web page. Schema Markup and SEO It is vital to discuss the importance of schema markup in SEO. While there is no concrete proof that the use of microdata will improve search rankings, it is one way to incorporate data-rich pockets in your online presence. A recent study has shown that less than thirty percent of the search results found by google include this data. In this time of opportunity and business building, it is important to take opportunities when possible. Employing a schema markup checker is a great way to establish some baseline data for the SEO history of your e-commerce business. Read more at https://kitelytech.com/schema-markup-and-why-it-is-important-for-seo/