What Is The Importance Of Web Design In E-commerce Website

Web design is an inseparable factor of any kind of website. Irrespective of the motive of the website, it is an aspect which needs to be discussed before publishing the website. As far as e-commerce websites are concerned, it is way more important to have a good design than any other kind of website. The reason behind this is that an appealing e-commerce web design can lead to better customer experience. It will further result in an increase in sales and more and more customers will be attracted.

How to improve web design

When a website is opened by any individual the primary thing he/she notices is the design. The layout and appearance of the website make the first impression in the mind of users. Be it online or offline shopping, the way the shop has been maintained leaves a great impact on the customer. A messy layout or low-quality imagery can lead to loss of interest among customers. On the other hand, a clear and refreshing layout with matching fonts can make the individual interested in the things appearing on the page.

Web designers must keep the same in mind. A close look at competitors may also help to improve designs of the page. With the passage of time, trends change. Coping up with trending changes and reflecting it with the help of designs is another way to attract huge customers. Web design must be soothing as well as suitable to all genders and age groups. Professionalism must be maintained and the designers should avoid the mess. The use of high-quality imagery may take the website a little time to load but once opened, it becomes worth the wait. The layout, imagery and fonts must go with one another.

When looked at the statistics, it can be easily understood how important good design can be for an e-commerce website. More than 75% of users have admitted that they make judgements about the credibility of the company according to the design of the website. About 94% of B2B customers search through the internet before making the final decision about the purchase. Almost 85% of the users make the first impression of any website using its design.

Advantage of UX Design

UI/UX design is the backbone of designing a website. It is directly related to user experience. A very important factor that needs to be considered is to make sure whether a website is user friendly enough to flow through the beginning to the end. It is important for an e-commerce website to show what the customers want. It is also essential to make sure that everything is easily available on the website and it has a smooth flow. It may include simple navigation, CTAas as well as FAQs along with the contact page. The website must be mobile-friendly as most of the users use smartphones to browse through various websites. The website must be responsive and it should look good on mobile and tablets. The writings are required to be clear and concise to fit the small screens.

The website must showcase the idea of the business. For instance, if the e-commerce website contains dresses for women, the brand offers and UX must be in the same way. While on the other hand, a website of survival kits must be outdoorsy and represent strength and durability. This helps in easy marketing and conveying the idea of the brand without making further efforts. It saves time and cost in marketing investment of the organization. Strong messages are required to be delivered by companies for better customer engagement.

Proper use of color palette

It is very important to use the color palette efficiently while designing the user experience and interface of a website. It becomes easy if the business owners have already selected colors for their business logo. The website can just be based on the same theme as the logo or it can be in total contrast. The only thing which is important is that the website should look attractive. It is important to hire a designer who has a good knowledge of this thing in particular. Using too many colours can also ruin the layout of the website.

A professional eCommerce website needs a balanced design with just the right colours in it. There are lots of colors to choose from, the designers need to make sure that they choose only the ones which go with the brand and the layout of the website. Sometimes designers try to give the user only 2 colours on the website and that too can make it unattractive. The users of today need something unique, they can catch if someone has copied the layout from somewhere. If the enterprises want to look authentic and unique, the color palette can help them in this.

A website needs many things to become perfect and a good user interface design is the one. There are so many things that have to be kept in mind to make the user interface look the best, selecting the right colours is one of them. Developers work so hard and then UX, UI designers also put in all their efforts. If the website fails, all this hard work is wasted, and that feeling is the worst. It is important to realise that the world is changing and with it, the way websites are created is not the same as before. Moving along with the world and adopting new technologies is the best thing to do as of now.

If someone is looking to get a new eCommerce website developed then they should decide what colors they want. It makes the process very easy for interface designers. They only have to focus on the best way to use them. The designers can also do this job but knowing how your website looks can help in the marketing process. The planners can create a unique digital marketing plan which goes with the theme of the website. A website can attract more people with better color combinations and a marketing plan which complements it.

How to stand out in the competition?

In this era of competition, it is very important to outshine in order to create a name in the market. What’s important is to be familiar with the needs and requirements of the people. The website can include playful and interesting elements like a catchy colour scheme, attractive animation or a popping logo. It helps in making a long-lasting effect in the mind of customers.

Another way is to introduce fun games such as spinning dart, pinball, bubble popper, etc. It increases the visiting time of the customers. Games can also be attached to marketing tools for giving customers vouchers, coupons or discounts. Designing has a wider approach and only a limited portion has been discovered yet.

The most important thing is to engage customers as much as possible. Trends are changing daily. It is not possible for the designers to make new designs or layouts every day. Thus, making themes and interfaces which last long in the minds of customers is a great way of saving the time and efforts of the customers.