Digital Marketing When Returning to Business After Quarantine

Hi Everyone,

I am a digital marketer and often get this question asked, "what is the best marketing to do after Covid-19," so I thought I would share my answer with everyone. The answer is there is no best marketing method. Each business is unique, and digital marketing channels are not a one size fits all type of thing.

I can give you my opinion on what I would do, but again this all relates to your business type. If you have an opt-in email list already built, I would suggest sending any emails out letting people know that your business is open and ready to serve them. It’s easier to get past buyers of your products to buy again than new clients. Also, email marketing is relatively cheap and easy to track if you are using email marketing platforms such as Constant Contact or Mailchimp.

Next, I would check into running a pay-per-click marketing campaign either done on Google, Bing, or Facebook or if budget permitting all of the above. Before moving forward with your campaign, I would suggest doing keyword research and to check search volume numbers. If the numbers aren't there, then it makes little sense to put your time and effort into this type of marketing.

If your product or service permits, you could market on social media accounts. Social sites have seen a lot more traffic during the quarantine. So, there should be ample traffic. You can manually try to engage with people or pay for ads on the site you choose. The options are yours; make sure you are using the right social media site to target the correct audience and not waste your money.

I hope you find this helpful and good luck with your marketing. If you would like to read an article on about marketing during Covid-19 follow this link https://www.thundafunda.com/four-reasons-why-you-should-be-marketing-your-business-during-covid-19/