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Evan Murray
by on June 12, 2020
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Better focus on these 3 main elements. This is how they were added to the thank you page: let’s take a closer look at what these elements are: 1. Confirmation text The first thing that should be on the thank you page is a message that confirms that the visitor did everything right. For instance: Thanks for subscribing. Look for the first letter in your mail. Your order is accepted. We will contact you shortly. Wait for a free book in your inbox in the next few minutes. In addition, post information about the order: a list of goods, their cost, delivery terms. Or write down the value of a free lead magnet. 2. A clear call to action Reassured the visitor? Well done. Now we turn to what you want from him. Think of a call to action based on your customer information. Explain what and why they should do. Many entrepreneurs do not do this, ending the old woman with the first paragraph. But you are not many and do not miss this opportunity. What could be a call to action? Ask for: add your address to the white list; share a page on social networks; Register for a webinar or event: buy an offer at a discount; download pdf report, presentation, book; subscribe to news; watch the video; buy an additional product; answer the questions. You will find more calls to action here - 200 examples of successful call to action that will strengthen your proposal . 3. Specific instructions Well, and do not forget to tell what to do next. Add detailed instructions. Sometimes visitors do not do what you ask because they do not know how. But they don’t have time to understand the question and look for the answer on the network. For example, if you chose the call “add our address to the white list”, write down how to do this using video or screenshots. I admit, I myself do not know how to add an address to the white list, so I always ignore such an appeal. :) Or post “Press the blue button below to book your participation.” Agree, this is more understandable than just “Register for the webinar”. Do you already have a cool Landing page that effectively converts visitors? Indeed, without it, no one will see a thank you page, and all the work will be wasted. Remember, they must be real. People always feel falsity, even written by a competent copywriter. Better add a screen message from the correspondence or comment on social networks. Such reviews are most credible. If you are offering an e-book, post reviews from the people who read it. Select those posts that emphasize the value of information. Thus, visitors will want to quickly familiarize themselves with the copy in their mail. If you carefully read our blog, you know how you can use the video to increase the conversion of your Landing deal page. A gratitude page of its kind is also selling. It's just that there is less text on it. This means that the video here can help you. What you can talk about in the video: thank for the purchase / subscription and tell about the value of the acquisition; talk about the special offer - only for those who see this page; answer frequently asked questions regarding the use of the product / product
Posted in: Marketing
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