AUTOMATION ON FACEBOOK: WHAT TO DO AND WHAT TO AVOID

Whether you work in a marketing agency or within a company, you definitely want to simplify the management of the social networks that have been entrusted to you. We are used to seeing repetitive task automation tools at work every day. Can you take advantage of these tools to facilitate your work?

Here are some things you should absolutely avoid and others that are real best practices for automating your Facebook page!

WHAT TO AVOID

1. BUY FOLLOWERS

Do we still need to talk about it? The growth of followers must not depend on questionable operations such as the purchase of contacts or aggressive follow-unfollow systems. Your goals are to win people's interest and expand the network of real contacts. Leave the purchase of followers to those who have not understood what social media marketing is for .

2. AUTOMATE MESSAGES AND COMMENTS

This point is closely related to the previous one. Communicating effectively on social networks means creating relationships, generating conversations and interacting. These activities cannot be entrusted to automatic tools! You are the one who must find the right ideas to talk to users and encourage them to participate in the "life" of the page.

3. AUTOMATIC CROSS-POSTING

You don't have to indiscriminately publish the same content across multiple platforms. This command is necessary because the post scheduling tools allow you to simultaneously publish the same content on multiple pages. You must avoid this approach at all costs, which does not take into account the particularities of each individual social network.

Rather, create for the same content a post suitable for each of the pages you manage, changing the tone of voice and the use of any hash tags .

Read also: 3 IDEAS TO OPTIMIZE YOUR GOOGLE ADS CAMPAIGNS

WHAT TO DO

1. AUTOMATE AD A / B TESTS

Social network algorithms are constantly evolving and advertising tools are increasingly relying on them to optimize campaign performance. We do not want to tell you that you must completely put your advertising in the hands of the platforms: you must make the most of the opportunities they offer you.

A / B tests are an excellent example of positive automation. You can get data to make decisions in real time and maintain the performance of your excellent campaigns!

2. INTEGRATE A CHATBOT

People continually use Facebook to contact companies and ask questions. Fortunately, most of your customers' requests are predictable and easily identifiable. Chatbots can help you manage conversations easier, solving users' doubts and guiding their purchasing process.

Basic information on appointments, deliveries or catalog of products / services are the daily bread of a good chatbot. Why not integrate it on the page you manage to improve your Customer Care?

This article has helped you find out what automation opportunities are on Facebook. Avoid negative techniques and increase the performance of your social media marketing with positive automation best practices for your page!