How to Improve Your Shopping Cart Abandonment Rate

One of the most important key performance indicators for any eCommerce merchant is the shopping cart abandonment rate. This figure is usually between 60-80%, but there are claims that the best-optimized checkout process can reduce this to as low as 20%. However, in order to implement cart abandonment solutions to lower your rate, you must first understand the reasons for cart abandonment. What is shopping cart abandonment? Shopping cart abandonment is when a visitor adds one or several items to their shopping cart but leaves the eCommerce website without completing the purchase. You can calculate your cart abandonment rate as follows: The average cart abandonment rate is 69.57%, but industry averages can vary greatly. What are the reasons for cart abandonment? Once you know your current shopping cart abandonment rate it is time to improve it. In order to do that, you first need to understand the many reasons for cart abandonment. A Baymard study in 2020 reveals the following: The majority of these issues can be addressed and improved. Find out more information on how to improve your shopping cart abandonment rate at https://forbytes.com/ecommerce/how-to-improve-shopping-cart-abandonment-rate/