3 Digital Marketing Channels You Should Prioritize In 2020

Calling the year 2020 a challenging period for professional marketers would be indeed an understatement. While this pandemic affected a few industries and businesses more than others, every marketer had to step back to reanalyze and remodel their advertising strategies to adapt to this sudden change. No doubt, this is also a golden opportunity for companies to get on board with new platforms and discover new ways of reaching new audiences and reconnecting with their existing or old customers. There are hundreds of reasons that prove why trying out new channels is a good thing, but while reassessing your marketing strategy, do not exclude some of the best proven digital marketing channels that have an excellent and successful track record. In this blog, we are going to discuss three essential digital marketing channels that you must prioritize in 2020. Email Email is the great great grandfather of the industry when it comes to digital marketing. And just like wine, with age, email marketing just keeps getting better in every aspect. Today, users can access their email from anywhere in the world across various devices regardless of their type or size. Whether you want to send a simple text or an appealing message as interactive as a site, email can adapt to everything and anything. So, in case you are not using email marketing already, you are missing out on something precious. Now is the time to incorporate it into your marketing strategy and give it the wings it needs. And if you are utilizing it already, review it and see how you are using it, and how you can improvise your ways to drive maximum output. Email marketing is more effective today, considering so many people are working remotely. SMS Just like email, SMS is not a newbie too. It has been a basic part of everyone’s daily life ever since they bought their first-ever cell phone! While we may consider SMS texts a quick way of sending a group message or asking for that shopping list you left on your kitchen countertop, marketers have been increasingly utilizing this platform effectively over the past few years. However, nobody said it would be easy. SMS marketing can be quite a challenge, as just like email marketing, it demands strict adherence to a set of guidelines. Since it is accessible on mobile phones only and has limitations on the number of text characters per message, this channel has more restrictions than most marketing platforms. In spite of these challenges, combining SMS in your marketing strategy can make it more powerful than ever. Using SMS alongside emails can help you establish effective communication with your customers. It lets you deliver important messages, reminders, and notifications in real-time. Video Ever since the first movie, audiences have loved watching video content. With high-speed broadband finding its way in almost every other house, and technologies like 4G and now 5G coming out, delivering video content has become easier. Now customers have a truckload of videos to stream online and download whenever, wherever and on whichever device they want. Video marketing today has become a very influential and trendy marketing channel. Companies from all around the world are producing different types of content to engage with their prospects and audience actively. Undoubtedly, creating high-quality content needs better skills and software; thanks to technology, everyone can make a relatively good quality video using just their smartphone, which is right there in their pocket! This has enabled marketers to get as creative as they want with videos without having to invest big. Gone are the days when only big reputed brands were able to shoot and leverage television with engaging commercials. When it comes to creativity and innovation, video content has so much to offer. Especially in times like these where face-to-face interactions are not happening, videos are a great way of establishing a connection and delivering valuable content. Whether it is a video of BTS from your office or leveraging UGC for product reviews, you can easily bridge that gap and connect with your audience on a personal level. Moreover, you can use videos everywhere – from emails to websites to social media, utilizing it to its full potential by expanding its reach. Conclusion With technology and innovation, marketing professionals today have plenty of options for incredible platforms they can use. Whatever you do, consider these three digital marketing channels while you plan and adjust your strategy for the rest of the year and beyond. Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a SEO, SMO, PPC, Digital Marketing and Web Development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more. SOURCE : 3 Digital Marketing Channels You Should Prioritize In 2020