Rising Demand from Several End Users to Drive Global Hydroxytyrosol Market

Hydroxytyrosol or HXT refers to a phenolic compound that is extracted from the olive tree. The compound is left as a by-product obtained during the process of production of olive oil. The compound comes with various beneficial effects such as protector of eyes and skin, anti-cancer, anti-inflammatory, and anti-oxidant, thanks to its molecular structure. HXT extract finds use as a substitute of synthetic additives in many meat products. However, hydroxytyrosol comes with a strong flavor and odor, as such it is important to treat the compound so as to not to make any changes in the organoleptic quality of the meat products.

This is done particularly when it is assed in the form of an ingredient. With its effectiveness and ability to act as functional, anti-inflammatory, and antioxidant agent, this product is expected to come up as an excellent ingredient for use in an extensive range of applications, from nutraceutical to pharmaceutical to cosmetics. The development of the global hydroxytyrosol market is primarily dependent on its wide scope of use across several applications.

Hydroxytyrosol comes in the form of an odorless and colorless liquid. The pulp of the olive tree, its leaves and the fruit itself come with a huge amount of hydroxytyrosol, a large of it is recovered for the production of hydroxytyrosol extracts. It has also been discovered that black olives comes with iron (II) gluconate and has some amount hydroxytyrosol and are used as iron salts for catalyzing oxidation process. The benefits of the compound are estimated to support expansion of the global hydroxytyrosol market in the years to come.

The global hydroxytyrosol market is expected to embark on a growth trajectory, expanding a healthy growth rate of 7% CAGR over the analysis period of 2020 to 2030. A rise in the interest of consumers in everything natural, from products to ingredients, is anticipated to drive the demand for hydroxytyrosol in the forthcoming years.

Hydroxytyrosol has come up as an ingredient of choice for many applications, from personal product care formulators to cosmetics, thanks to its excellent antioxidant capacity over vitamin E and vitamin C. In cosmetic applications, it is utilized for the purpose of diminishing skin aging and as an agent for bleaching. All though, cosmetic industry comprise a key end user for the global hydroxytyrosol market, players are exploring, identifying and leveraging the potential of many new applications of the product.

A rise in the use of the compound in various dietary supplements, thanks to its multiple health benefits of the product that make it suitable for this purpose. Scope of use in the meat industry and functional food items comprise the new application areas for the compound. These factors are anticipated to foster growth of the global hydroxytyrosol market over the timeframe of analysis, from 2020 to 2030.

Furthermore, hydroxytyrosol is fat soluble, water soluble, and amphipathic molecule and these attributes make it an excellent carrier of substances within the body of a human being. As such, it becomes easy for the compound to enter the cellular membrane. These molecular and structural attributes of the compound make its intake extremely advantageous for the body, which is expected to amplify growth opportunities of the global hydroxytyrosol market over the period of analysis, from 2020 to 2030.

North America is estimated to dominate the global hydroxytyrosol market during the forecast tenure, from 2020 to 2030. The growth of the region is ascribed to the presence of several key manufacturers of cosmetic and personal care products in the US. Furthermore, augmented consumption of various functional and nutraceutical food items in the region, particularly in the US, is expected to present lucrative growth opportunities for the players in the region over the period of assessment.