Important Factors For Google Ranking

Google uses hundreds of ranking factors, but very few of them need your attention. Out of those hundreds, you only need to focus on a few essential factors to rank your website on the search engine result page. Stay tuned to know more about those factors. Backlinks Very soon, Google will move away from backlinks, but right now, it’s one of the most critical factors to improve your ranking position. However, it will not be an easy task to rank your website using backlinks in the coming future. There will be minimal black hat SEO strategies because Google will only consider links from high-quality websites from a similar niche. Other than that, freshness and traffic may also play an important role in ranking your website. One of the most efficient ways to improve your backlink strategy is by borrowing the backlinks from your competitors. To do so, launch the SEO Spyglass and go to “Domain Comparison” and then click on “Link Intersection .” Add your top competitors and analyze the backlinks gap. This tool will find out the websites that link your competitors, but not you. Find those websites and track them down. They can easily link your website as it is already linking your competitor’s website. Semantic Saturation There must be an appropriate amount of relevant keywords, entities, and images to make your content rank on Google’s search engine result page. The strategy where marketers used to stuff keywords will not work anymore. Your content copy should be written in an informative style with relevant keywords. But the major challenge here is how to find the appropriate keywords and where you should put them. One of the safest strategies here is to know your competitor’s keywords. To do so, go to “Content Analysis” and “Content Editor” in Website Auditor. Enter the main keyword, and you will get a detailed list of related keywords. Another tool to find out the main and relevant keywords is the SEO Content Editor. The tool will also tell you where you should put those keywords and your copy’s recommended length. HTML Tags HTML tags are the most crucial component to boost your ranking. Google uses HTML tags to understand which bits of your content are essential. Make sure you include relevant keywords in your title and meta description. “Heading Tags” segments your copy into different sections; make sure you use relevant keywords in each section. Another essential factor that plays a significant role in ranking your content is that it should be written in an informative style. There might be hundreds of pages on your website that are not optimized for a search result. Check those pages in bulk with the Website Auditor and optimize the low-ranking pages. Core Web Vitals Google will soon include core web vitals as one of its ranking factors. Core web vitals will measure your page’s first look, like its loading speed, layout stability, and how soon it becomes interactive. However, Google is yet to add core web vitals, but it is not added yet. But still, you need to start working on these factors to get in the best shape as soon as possible. Each vital will be equipped with detailed optimization guidelines. Google recommends various factors to improve your core web vitals like: Better server response time for faster loading. Faster resource loading Less render-blocking JS and CSS Code splitting and less JS User Behavior Google claims that it does not consider user behavior as a metric to rank pages, but marketers are not convinced because of concrete evidence. You can use tools like Google Analytics and Google Search Console to check the performance of your user-behavior metrics like CTR, bounce rate, session depth, and duration. User behavior metrics are directly related to your content. If you create good content, the user behavior metrics will automatically improve. Good content will keep your user engaged, and it will automatically drive less bounce rate and high CTR. To improve your user behavior metrics, make sure you create visually appealing content with backlinks. Google My Business Listing Local SEO holds its importance as it helps your local customers to locate your business. Claiming and optimizing Google My Business Listing will help you improve your SEO and establish yourself as a business entity. Google My Business Listing will improve the local search performance of your business and improve your sales. Go to Google My Business and provide the necessary details. Once you verify your ownership, you will be redirected to the Google My Business dashboard. From here, you can optimize your profile by adding relevant information. Conclusion SEO plays a significant role in getting more traffic on your website. SEO is a slow yet sure-shot process to get your website ranked on Google search engine result page. Google uses multiple factors to rank your website, but the factors mentioned above are the important ones. Everleig is a Blog expert and has been working in the technology industry since 2003. As a technical expert, Everleig has written technical blogs, manuals, white papers, and reviews for many websites such as cnext.uk.com Source: Important Factors For Google Ranking