SEO VS. SOCIAL MEDIA: WHY THERE IS NO COMPETITION

SEO (search engine optimization) is an essential part of making any business function, but there seems to be an idea floating around that social media doesn’t need SEO. Companies develop SEO rich content for their blogs and websites but toss SEO out of the equation when developing social media content. In some cases, people argue against using the same SEO strategies on social media entirely, creating an SEO vs. social media debate. The truth is that there is no competition between SEO and social media. Companies shouldn’t be focusing on just one or the other. They are equally important especially if your company is trying to maximize the returns on both social media and other accounts. In this article, we discuss why your company should be focused on both social media and SEO to grow. Share Common Goals The goal of both social media and SEO is to make your company more popular and well-regarded in an industry, which should equate to more business opportunities. They are just two methods of achieving the same goal. With the same goal in mind, you can use similar strategies to enhance both options. For example, your company should have an SEO strategy and social media optimization strategies. Working toward goals without strategies in place for specific achievements won’t help you get anywhere. One of the best social media strategies is to use SEO to develop your social media content. Companies are beginning to realize this and adapt their strategies to create social media SEO. Use Social Media for SEO Social media and SEO can work well together. If you use SEO strategies to develop your social media content, it will rank highly in search engines. This can work in your favor since social media content is catalog in the same way that other forms of online content are cataloged by search engines. This means that every one of your social media posts is a potential page added to your SEO portfolio. The key to successfully using social media for SEO is working with keywords. Social media posts are generally short, but you can still work in some keywords to help them rank well. By doing this, you can significantly increase the amount of content that is online about your company and raise your search engine rankings. Read more at https://kitelytech.com/seo-vs-social-media-why-there-is-no-competition/