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Manu Sharma
by on November 13, 2020
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India has a rich history of traditional arts and crafts that continues to build the distinct socio-cultural fabric of our country. India has a vast stock of craftsmanship that has been nurtured from generation to generation. They provide an important connection to the past and a strong sense of identity when integrated into architecture and interior design. Applying regional art to buildings and spaces can create environments that are embedded in a strong localized and traditional feel. It can instill a sense of ownership and belonging within the communities and individuals that are associated with them. This approach of using traditional Indian handicrafts with a modern environment is the key to making age-old skills and traditional wisdom relevant in our modern lifestyle through meaningful patronage and context-relevant applications. Handcrafted items provide higher quality and more attention to details, but they can give consumers some unexpected side advantages as well. Let's find out more about how the owner and the society as a whole benefit from buying handicrafts.

1. Environment friendly

As handicrafts are made by hand, it takes less energy than goods produced in a mass production assembly line, hence making it environment friendly. The way handicraft items are made is usually by hand with minimum or no use of machinery. Such ways of building products are nature friendly and sustainable since they have evolved. They also emphasize building along with nature and not against it. They use locally available materials with low carbon and energy, such as wood, mud, terracotta, bamboo, and thatch. Besides, it does the environment a lot of good as it doesn’t call for burning oil and gas to transport material to build them from halfway across the globe.

2. Creates employment opportunities

This is another reason why you should feel good about spending your money on hand-crafted goods. Doing so creates jobs. One study showed that it would generate hundreds of new jobs and millions of Rupees in local income by moving only 10 percent of consumer spending in a given region to locally owned companies. The use of traditional arts and crafts in architecture brings local ‘Kaarigar’ communities into the fold by providing them employment.

3. Handcrafted products score high with consumers

It's not just an amorphous aura of authenticity that makes people pay out more for Indian Handicrafts. Sometimes, handcrafted items are just better. A coffee study found that 47 % of respondents said that when made by hand, it tastes better and only 11% who were fine with machine-produced drinks.

4. Handcrafted items are worth more

A number of studies have shown that people start to see more value in an object when they are made to believe that it is a work of art and carries an air of authenticity. This means that the products manufactured by artisans, whether it is jewelry or jam, are perceived to have more value in our society.

5. Feel good factor

When you buy Indian Handicrafts, you get a feeling that you are not only getting something for yourself, but you are also supporting indigenous craftsmen. And if you're like most people in your country, that is something that you prefer. A study showed that 87 % of the customers thought that corporations should put at least as much weight on the interests of society as they do on the interests of the business. Supporting local artisans and their business practices that are eco-conscious, definitely fits the bill.

6. Helps the local community

Studies have shown that local businesses, many of which sell wares produced by hand, return a higher share of their revenue to their communities than multinational firms. That means that individuals who make money from sales to local businesses are more likely to spend their money in the same region where they work.

7. Fashionable and more popular than ever

The Internet is full of a flourishing industry of handmade markets, with more and more people shopping handcrafted items. Some handcrafted sites have seen a steep rise in their sales in a few years. Shopping handmade goods through websites, provides the customers, access to the skills and craft of artisans from around the world. People also consider handicrafts as fashion items to enhance the look of their interiors. They can also transform one of your rooms within your modern home and give it an ethnic touch. For instance, enhancing the blue theme of your living room by placing a traditional piece of blue pottery at one corner will work perfectly in providing your room with that touch of ethnicity.

8. A fuller and richer experience

A research study on cheese consumption found that consumers prefer buying cheese from ‘artisans’ because they believe that it provides them with a fuller ‘sensory experience.’ This is due to the properties, like good taste, and the joy of discovering something you enjoy. Just knowing that a particular product is handmade, creates a feeling of a better experience.

9. Offers uniqueness

One of the most common and least quantifiable reasons people admit to buying Indian handicraft is that they like having something that is not from a big brand. As handicrafts are not produced from machines in bulk, there cannot be many of them around, so whatever you purchase for yourself or your home has to be unique in itself.

Posted in: Home Decor, Art
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