A taxonomy of casino games via social media and online

Currently, customers log into online social casinos where they can play an array of virtual casino games. The growing popularity of casino games on social media platforms has prompted international authorities to consider how similar these international games may be to Internet gambling activities. Gambling has always been portrayed as a high-class game, full of anticipation and excitement, with centuries of history. Over the centuries, many new games have emerged. Social casinos can be used to maintain brand awareness, build loyalty to games, determine interest in new game designs, and promote loyalty programs. As a result, social casinos can serve as the perfect tool to engage customers. Social media is one of the best communication tools available to online casinos in 2020. Online casinos are expected to grow rapidly in 2020 due to the coronavirus crisis. The obvious place to start is to get customers to an online casino website. Social media profiles play an important role here on websites like Facebook, Twitter and Instagram. The term ‘social media’ refers to Internet sites and platforms (including mobile applications) whose sole or dominant purpose is to use social media to exchange information, communicate and / or collaborate between individual users. Several social media platforms, including social networking sites like Virtual World, now provide gamers with new ways to communicate with each other by sharing personal content as well as social based games. One of the most popular and lucrative genres of social games that replicates gambling activities but is free to play.