3 Tips to Having a Successful Trade Show Tour

Participating in trade show tours requires a healthy financial investment, a lot of time, and a great deal of planning. Trade shows are worth participating in because they allow you to show off your products to the right audience members, network, form partnerships, learn what the competition is up to, and get a better grasp of the industry. That said, running a successful trade show tour should be a top focus for any business. Even if one duck is missing from your row, all efforts could be performed in vain. Here are three tips to helping you have a fantastic trade show tour.



1- Find a Respected Trade Show Logistics Company

When you work with freight logistics services provider specializing in trade show shipping for corporate and branded events, you are partnering with a team responsible for handling some very complex shipping and planning strategies. You will want to work with a company staffed with veteran agents whose specialty is to ship, store and deliver trade show displays and equipment in the right conditions to ensure your branded events go off without a hitch. Interview various companies and ask how their logistics concierge service offers custom freight solutions that can accommodate your needs. Avoid cookie cutter one-size-fits-all logistics companies, as their service quality can’t hold a candle to service providers that offer the white-glove touch. Your goal is to deliver memorable and valuable experiences to trade show attendees. Expect the same from the logistics company that will get you there.

2. Work with a Corporate Travel Booking Agent

The idea of booking hotels and transportation for your various city visits doesn’t sound like rocket science, but if you skip the beat just once you can find yourself displaced, or staying in unsatisfactory accommodations that leave you stressed and unable to function at your fullest. Reach out to a travel agent or agency specializing in corporate travel. The best of the best can take your schedule and book the right accommodations close to your event locations while staying within your budget. They can also book transportation (if needed) and they even offer special services like dinner reservations and entertainment.

3. Be Smart when You Display

First impressions are everything at trade shows; if you look great, traffic will enter your booth and engage with your team. That said, display smart: book a space on the trade show floor in a high traffic area, even if the cost is more. Don’t try to save a few bucks by booking the lonely corner spaces. Nobody likes to hang out in the shadows. Also, technology plays a huge role in keeping up appearances. People love technology, and when you have some bright and colorful LCD screen with interactive faces, people will be drawn to your booth where they will be motivated to engage with your tech. Whether attendees can take a virtual tour of your products, or customize one to meet their needs, offering playful tech options in your trade show booth will spark excitement, talk, and set you up to be the star of the show.