11 Tricks for Sending Effective Outreach Emails

Are you tired of sending cold emails and getting little to no reply rates? Are you constantly looking for the quickest ways to generate revenue for your business?

Whether you are launching a new product line or looking to gain traction with your startup, win clients for your B2B business or you’re a business who relies on their sales rep for leads, cold email can help. Cold email outreach can be tough, especially since you have to start a conversation with a person you have never met. Here are some tricks that help you get more out of it, kick your outbound sales efforts, and generate revenue for your business in the coming years.

Keep it simple and use plain text

How can you ensure that your message catches the attention of the receiver, and not only that, also merits a positive response? Switch to plain text and stop being fancy to improve your reply rate. Links to social channels, a recent blog post, website link, and getting feedback via google form might seem gorgeous, however, it can hurt the deliverability.

Use only professional Email Address

Decision-makers get tons of emails every day, so it makes up to you to show your identity clearly. Selecting a professional email address will allow you to avoid getting into spam and also form an opinion of receiving an email from a competent person.

Do your research

An inbox is likely to be filled with hundreds of pitches, this can go a long way for your business. Read their posts on LinkedIn or simply run through their bio before reaching out to them. Going beyond this will make your email stand out and make a real connection.

Pay special attention to the subject line

Posing a question within the subject line draws your reader in and piques curiosity. So pay attention to the subject line as writing a spammy-sounding subject line is likely to land your cold email outreach in the trash folder.

Make it personal

Since you have already done your research about their company, it should be pretty easy. Address them by their name, be specific about what could help them, and explain why your organization will be a good fit for them.

Don’t stick to the 100 email word count rule

There are many email outreach programs and guides out there that suggest using only 100 words or remember the characters to capture people’s attention. Note that, it is more important to put your main point across than strictly following the rule is far from necessary.

Warm-up email domains

If you're dealing with low open rates or you have ended up blacklisted, chances are you have started wrong. So before setting up a new campaign you need to make sure that the email is warmed up and all the technical details have been set.

Timing is important

When you send that cold email and when it gets opened and read can be an important factor. Many people undervalue the benefits of aptly timed pitches. For instance, Mondays are too busy and Fridays are meant for wrapping things up, so an outreach on Tuesday morning works well.

Build relationships beforehand

Reaching out only to make sales or asking for something from people is a big mistake that everyone makes. Take time to know them and build better relationships and try to give something before you can ask for anything from them.

Follow up

After sending an initial interaction email, many marketers forget to follow up. To achieve this, instead of simply asking someone, you first question them if they would like to interact or read your blog post. This will eventually help you get their reply. Even if you don’t get a response, you still need to follow up.

Hire experts for the job

It is definitely possible to outreach using just a web browser and email account, but it is easier and more effective with the help of right expertise and their techniques.