How to write SEO-friendly content in Hindi Like a Boss

“Content is the king”

January 1996 mein Microsoft ke founder Bill Gates ne ek article publish kiya tha jiska title tha 'Content is the king'. 1996 se lekar aaj tak yeh formula waisa hi hai jaise uss time mein tha. Ek successful aur unsuccessful blogger ke bich mein ek hi fark hota hai aur woh hai Content. Kisi bhi blog ke successful hone ke piche uske content ka sabse bada role hata hai. Aaj blogging mein sabse jyada focus Backlinks banane par kiya jato hai lekin content ek aisa factor hai jo khud hi aap ko backlink banane mein help karta hai. Aur inh backlinks ki koi limit nahi hoti. Mai aisa iss liye bol raha hun ki aap ka content jab unique hoga to log apne aap share karenge. Badi badi websites bhi aap ke post ko reference ki taur par unki website par dene lagenge. Isse aapko unlimited backlinks milne lagegi. Aap samjh gaye honge ki kyu quality of content itna matter karta hai.

Content writing kaise kare ?

Waise to content likhne ke aise kuch vishisht niyam nahi hote lekin kuch basics hote hai jinko hume najar rakh ke unique content likh sakte hai. Content likhte samay hume kuch cheejo ke upar dhyan dena chahiye.

Research

Content writing ek skill hai jo aap dheere dheere develope kar sakte hai. Agar aap ko blogging mein career banana hai to aap ka bhi focus content writing par hona chahiye. Koi bhi post likhne se pahle uska proper research karna bahut jaruri hai. Researh kuch is tarah se kijiye.

Keyword research-

Ye humesh top mein rahega. Aapne jis topic ko choose kiya hai uska pahle keyword research kijiye. Uska cpc, competition, SEO deficulty etc jarun check kijiye. Isse aapko jaldi rank karne mein aasani ho jayegi.

Yaad rakhiye bina keyword research kare kuch bhi content mat likhiye. Aap jo likh rahe hai usko koi search hi nahi karta hoga to uss content ka koi matlab nahi hoga. Aap kitna bhi SEO karlo, kuch fayda nahi hoga.

Competitotrs research-

Topic select karne ke baad aap ko apne competitor ke post par dhyan se research karna hai. Uska content kitna hai, usme kya kya bataya gaya hai, picture, video ki relevancy kitni hai ye sab dekh lijiye.

Ye research hone ke baad aap ko kam se kam 5X ( 5 guna) jyada behtar hona chahiye. Yaha pe hum quality ki baat kar rahe na ki quantity.

Information research-

Main focus aap ka idhar rahna chahiye. Topic jo aapne chuna hai uske bare mein jitna research kar sakte hai utna kar lijiye. Video taiyar kijiye, diagrams, charts, table jitna kuch kar skate hai utna kijiye.

Internet pe aaj 1 trillion se bhi jyada web pages hai matlab aap soch lijiye ki kitna sara data internet pe uplabdh hai.

Aap ko isi data se research kaar ke kam se kam 2000 words ka post likhna hai. Aap copy write mat kijiye, sirf idea pe focus kijiye aur apne aap khud likhiye.

Free mein Keyword research kaise kare?

Step by step procedure

Table of content/ Index

Post likhna start karnese pahle table of content jarur taiyar kijiye. Table of content ek prakar ki list hoti hai.

Aap ki post mein aap jo kuch details mein likhne wale hai uska chotasa title aap shuruvat mein 1st page par likh sakte hai. Isse visitors ko aap ke pure post ki idea aati hai ki woh post kis bare mein hai aur ussmein kya kya jaankari di gayi hai ye bhi samajh aata hai.

Index ke har ek point mein uss point ke mein content ki link jarur de. Isse visitors post ke kisi bhi point par aasasni pahunch sakte hai.

Title and Headings

Aap ke post ka 1st impression hota hai uska title. Ye baat aap ko bhi pata hogi kyunki aaj bhi hum internet pe aisi kayi link par click kar dete hai jinka headline hume aakarshit karta hai.

Title humesha attractive rakhiye. Dhyan mein rakhiye aap ka title humesha relevant hi hona chahiye. Jyada shocking ya viral heading banane ki chakkar mein kahi aap main post ki subject chhod na de. Irrelevant heading se visitors par bad impression padta hai who phir wapas nahi aate.

Post likhte samay heading ka upyog jarur kare. Post mein jo hum kam ya jyada size ke font ka upyog karte hai usse heading kahte hai. Aap ka jo title hai woh size mein sabse bada hona chahiye. Uske baad jo sub heading hoga uska size title se thoda kam hona chahiye. Main content ek hi size mein hona chahiye.

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Main content

Iss mein aap ka sari mehnat lagne wali hai. Main content ka jo 1st paragraph hoga woh itna intresting banao ki visitors aage padhne mein majbur ho. Iss mein aap aap ki khud ki koi story share kar sakte hai, ya koi prashn puch saktehai etc. 

Aap ne jo bhi research kiya hai usse ek bar jarur padhe. Spelling mistake check kare. Paragraph ki size kam rakhe. Aap ke post mein jo shabd use kiye hai who aap ke targeted audience ko samjhne mein easy ho.

Jyada kathin shabdon ka prayog na kare. Koi shabd kathin ho to uska meaning bhi jarur explain kare. Isse visitors ko samjhane mein aasani hogi. Jaha jaha jarurat hogi waha pe images ka upyog kijiye.

Chart, graph, video bhi rahega to bahut accha impression padega. Isse aapke visitors aap ke website par jyada der rukenge. Aap ka bounce rate kam ho jayega. Aap ka pura post hone ke baad last mein social sharing ka option jarur lagaye.

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Content likhte samay yeh 10 galatiyan kabhi na kare

• Aap jo bhi likh rahe hai woh kisi audience ke liye likh rahe hai. Galti se bhi inh audience ko kabhi mat bhuliye.
• Post ki length badhane ke chakkar mein kuch bhi irrelevent mat likhiye.
• Aisa kaha jata hai ki acche SEO ke liye apne main keyword ko highlight karna chahiye. Apne main keyword ko jyada highlight karne se readers irritate hote hai isliye jyada hightlight mat kijiye.
• Image ya video ka upyog jarur kijiye lekin had se jyada nahi.Jo bhi image ya video ka istemaal kar rahe ho uske quality par dhyan dijiye.
• Low quality image ya video ka upyog kabhi mat karna.
• Google mein search karke jo images aati hai unko jyada upyog mat kijiye. Usse har koi use karta hai. Aap thoda kuch hatke image banaiye. Khud editing kijiye.
• Kisi compitator ka content copy mat kijiye. Sirf idea leke usse bhadhiya content likhiye.
• Bina proper credit ke kisi 3rd party website ke image ka istemaal apne post mein na kare.
• Post mein Keywords ka istemaal jarurat se jyada na kare. Readers ko lagna chahiye ki ye keywords bhi post ka hi hissa hai.
• Pura post hone ke baad use bina padhe publish mat kare.

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