Choosing the Right Font to Brand Your Business

Logos come in a variety of shapes, sizes and colours, so when people are browsing different brands your logo needs to start out. Customers will draw on different aspects of your logo to make assumptions about your business based on the font from your logo. The font from your logo can define to consumers whether your business professional, quirky, laid-back or traditional. The choice of your font will help them to determine this. Here are some fonts that you can consider for your business logo.

Montserrat

If you’re looking for a clear and easy to read font, Montserrat can be the choice for you. It’s simple and takes inspiration from Buenos Aires neighborhoods using urban typography. If you see yourself as a trustworthy and professional business, Montserrat can project this to your customers. It combines curvy lettering with a clear structure for a professional look.

Pacifico

On a different aspect of the scale is Pacifico that has a fun and creative feel to it. It’s commonly associated with the 1950’s American surf scene so can be used for businesses that want to project a relaxed and quirky feel to their font.

Amatic SC

Perhaps it’s an informal approach that you want for your logo, in which case Amatic SC can provide this with its hand-sketched styling and appearance. The capitalisation ensures it can stand out and look clear to its audience. In brand design, this style of font can be commonly used for titling.

Playfair Display

Traditional 19th century advertisement had a distinct look to it and you can still bring it to life with Playfair Display font. Taken from the inspiration of the 1900’s, it provides a strong visible element on the page to help attract your audiences. If you want to showcase a traditional emphasis with your branding, then Playfair Display may be the font for you.

Getting fonts right

The font that you use for your business can be just as important as the logo that you create. Your font will be the master display for every aspect of your business, making it easily identifiable for your consumers. Once you decide on a font choice for your business, the sure to contact a branding agency Manchester-based to find top talent that can bring the rest of your logo together.