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VJ Pezzimenti
by on December 17, 2020
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Video marketing content can help companies tell compelling stories, showcase their skills, and drive business.

There are many brands and social media influencers using drones to enhance their content. It's almost to the point where social media marketers and influencers will have to jump aboard fast to keep up

How exactly does Drone Content help shape the future of marketing?

Imagine you are the owner of a real estate agency. Your mission is to sell homes for top dollar in your region. You can continue with traditional room snapshots and floor-level photos or you can use aerial drone photography to take photos or even record videos that capture the full essence of the property.

With this content, you can showcase these amazing photos right on your social media page and agency website. There is nothing like eye candy to get people to click on a link and potentially buy.

Enhance the online video experience with drones

As we mentioned, social media is becoming littered with online video. This means that simply posting your footage on the company page will not be enough. There's just too much video content to go through to really set your content apart.

This is where drone videos come into play. Now, you need aerial photography and film to keep up with your competitors.

Drones in different industries

Social media marketing has crossed borders in a range of industries. The door has already been open for businesses of all types to engage on social platforms and build a presence for their brand. With an innovative approach, adding drones to your arsenal wouldn't be difficult at all.

Let's take a look at how various industries can use drones and social media:

Filmmakers: Drone cinematography is exploding. This has opened the door for filmmakers with small budgets to offer similar aerial filming appeal of big-budget films. It can also be used for catchy advertisements and trailers for posting on social media.

Real Estate Agents: Selling a property means selling the house and the local community. Since most people use social media and search engines to find their next home, giving potential buyers aerial views of properties and surrounding neighborhoods just makes sense. It allows them to visit the location without setting foot outside their home.

Online Marketing and Agencies : Drone videos can boost SEO for businesses. The potential is there if you can create solid content with a drone and then optimized for search engines (and with backlinks pointing to the brand's website). Golf courses and clubs are already taking advantage

Consumer market: Folks everywhere are addicted to social media, videos and photographs. With drones, people are shooting spectacular selfies and capturing videos of themselves climbing mountains, swimming in oceans, and doing pretty much everything imaginable.

This is just the tip of the iceberg. As more brands find drone service offerings for their organizations, you can expect to see more aerial photographs and footage posted on websites and social media.

Aerial shots are quite popular and bridging the gap between YouTubers and brands to get in on the action. Now is the time to create YouTube channels to show aerial drone videos.

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