In the Middle of the Pandemic Covid-19, AHM is Optimistic to Sell All New Scoopy 2021 70 Thousand Units Per Month

Honda officially released the new generation of Honda Scoopy in Indonesia. With the status of All New, the 110 cc scooter has received many changes. Starting from the design, frame, engine to increasingly sophisticated features. Even though it is still in the midst of the Covid-19 pandemic, Astra Honda Motor is optimistic that it can sell the All New Scoopy 2021 for 700,000 to 800,000 units per year. Or if it is divided equally, it will be around 60,000 to 70,000 thousand per month. Thomas Wijaya, Marketing Director of Astra Honda Motor (AHM), is optimistic that the All New Scoopy 2021 will be well received by the market. Although currently the condition of motorcycle sales is falling due to the Covid-19 pandemic. "We hope that we can move the market and be accepted by consumers, so that we can move our (national) sales together. Scoopy itself contributes 25 to 30 percent of sales of Honda's total motorcycle trade in Indonesia," Thomas said at the virtual launch, Tuesday ( 10/11). According to Thomas, the target setting given was inseparable from the impact of the Covid-19 pandemic. The impact of this outbreak was able to correct national motorcycle sales figures, including Honda. Throughout January to September 2020 or nine months running, there was a 40 percent decrease in the graph. It is estimated to close the year with a gap of 2.8 million - 2.9 million units, from the previous prediction of 3.6 million - 3.8 million units. "So if we look at market conditions during 2020, during the nine months, there was a correction of 40 percent of the total market. Initially we saw that this year it would reach 3.6 million - 3.8 million units. However, due to the impact of Covid-19, it is estimated that the year-end achievement will be 2.8 million - 2.9 million units. Meanwhile, next year (2021), with uncertain conditions, we are still studying the future market situation. Of course the hope is that there will be optimism, "he added. On the other hand, President Director of PT Astra Honda Motor (AHM), Keiichi Yasuda, said that he has not yet decided whether the All New Honda Scoopy 2021 will be exported to neighboring countries. Based on his statement, currently his party has no plans to export. According to him, he is currently still studying the market and demand for the All New Honda Scoopy 2021. "For now, we are conducting a study and have not decided where to export. We are also studying the existing demand in other countries for this model. And not only do we do it for the Scoopy model but also other models," said Keiichi Yasuda, when the launch of the All New Honda Scoopy 2021, recently. For the record, PT AHM managed to export 301,935 units of motorbikes in full or Completely Built Up (CBU) throughout 2019, an increase of 66.1 percent from 2018.This total of 301,935 units contributed 37 percent of the total CBU motorcycle exports of members of the Motorcycle Industry Association. Indonesia (AISI), which totaled 810,433 units throughout 2019. Judging from the models exported, scooters are the most shipped models. Throughout 2019, the total CBU of Honda scooters reached 282,008 units, as for the best-selling models, namely the Honda CRF and the Vario Series. In addition to exporting on a CBU basis, this motorcycle manufacturer with the flapping wing logo also shipped 322,340 sets of motorbikes in 2019.