Wanting to know all about marketing and sales? Here is a way out.

by Javaid Hassan on January 12, 2021

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The world of business is truly fascinating. Businesses provide livelihood to the majority of the human race. Even farmers also depend on businesses to sell their products and get inputs for farming.

However, to most of us, the world of business remains a mystery. In these series of blogs, we try to unravel the mysteries of business.

In this blog we will learn about 'Purpose of sales and marketing.'

Marketing

Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

Selling

Selling is the first and foremost transaction between the seller and the prospective buyer or buyers (the target market) where money (or something considered to have monetary value) is exchanged for goods or service

Difference Between Marketing and Selling

BASIS FOR COMPARISON	MARKETING CONCEPT	SELLING CONCEPT
Meaning	Marketing concept is a business orientation, which talks about accomplishing organizational goals by becoming better than others in providing customer satisfaction.	Selling concept is a business notion, which states that if consumers and businesses remain unattended, then there will not be ample sale of organization's product.
Associated with	Directing goods and services towards consumer's mind.	Compelling consumer's mind towards goods and services.
Starting point	Target Market	Factory
Focuses on	Customer needs	Product
Perspective	Outside-in	Inside-out
Essence	Satisfaction of consumers	Transfer of title and possession
Business Planning	Long term	Short term
Orientation	Profit oriented	Volume oriented
Means	Integrated marketing	Heavy selling and promotion
Price	Market determined	Cost of Production

About Adaptive US

Adaptive US is world’s #1 leading IIBA EEP. It is the only training organization that provides IIBA certification training with Success Guarantee. Adaptive is a World Leader in CBAP training, ECBA training, IIBA CCBA training, , IIBA CBDA training, IIBA CCA training and IIBA AAC training.

Adaptive is a global leader in business analysis certification training with 800+ internationally certified professional. It also conducts BA skill training on Jira, BPM, MS Visio, Balsamiq, UML, Interview Preparation as well as Resume Preparation.

Posted in: General, Marketing

Topics: sale, marketing

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