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Justwords
by on January 21, 2021
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Content marketing has evolved since its inception. The Pandemic has led to changes in the buying and consumption habits of the user. The marketer has to consider the new user and their needs before developing content for them.

The first evolution has come in the form of an increase in online purchases. At the same time, people are spoilt for choices. As a result, decision-making is slightly different from how it used to be in the past.

If you are planning a content marketing strategy to meet your end goals, then here are a few statistics that you should incorporate. As content writing services India, it will help leverage your plan and improve the overall goal conversion.

1. 42% of the B2B marketers believe their content marketing strategy is effective.

The marketers should understand how the target market purchases products. The strategy should attract and nurture the audience. If defined in sync with the audience, you can master lead generation and convert better.

In the case of content marketing, you are providing the users with information that they are seeking. You are helping them understand the niche, giving them answers to match their questions, and offering them the right solutions.

If your strategy includes all of this, then you are on the right path as you will attract the users, and not compel them to purchase.

2. 60% marketers produce at least one content per day

If you want to maximize your brand’s value, you should play consistently. You must generate at least one content that is valuable and offers insights to the audience. If you have defined a content plan, make sure you follow it. To deliver experience and impress value on your brand, you should be regular with your content writing practices. The end audience realizes the value of insightful content, and your brand should be ready to publish it.

3. 80% of the people learn about a brand through custom content

Customized content has more value as compared to regular content. It is time marketers embrace this with ease. Custom content is branded content that is aimed at nurturing the users by offering them value. You already have potential customers in your funnel. The content is aimed towards them so that they can make the decisions. You can use this content in the form of email campaigns, social media posts or blog content. Custom content is also a good way to retain your existing clients.

4. An average blog is 1142 words long

Marketing is slowly leaning towards long-form content. Your blogs should be on an average 1000 words long. If you write longer blogs comprising 2000 or 3000 words, you can convey all the details to the user. The longer the blog, the easier it is for you to help the users make up their minds. Detailed and long blogs get maximum shares and have a better conversion rate. When you are writing blogs, make sure your titles are 6-13 words long.

5. 72% measure their content marketing ROI

You must specify the metrics to measure your content marketing efforts.

The visits, engagement rate, and other metrics will also tell you if the visitor is likely to notice your brand for the services/products you offer. It can also help you define personalized content for the target market.

Also Read: Content Marketing vs. Digital Marketing – What Are the Differences and Which One to Choose?

You must partner with quality content writing services India to maximize your returns. A well-researched and insightful piece will attract attention and increase your lead generation opportunities.

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