The 5 Easiest Ways to Promote Compassion in Business

Business owners of both small and medium sized companies may often focus on sales, strategies, organization, and so on, but one thing that is not touched on as frequently is compassion in the business setting. Many people underestimate the power of businesses showing that they care about their customers and that they are willing to be there for them. Every business is more than a place to do transactions; emotions influence everything, including customer retention and sales.

Here are five easy way to incorporate compassion into your business:

1. Spread positive feelings.

In an article by Salesforce about compassion in business, they stress the importance of bringing a positive mindset to customers, especially during recent times. Customers are sure to be influenced by negative and positive news, and since there is such a prevalence of negative news surrounding people, when businesses promote positive thinking, it helps them to stand out as a source of leadership and hope. Creating a culture of positivity in your business will help potential customers associate good feelings with your business, and this will be even more important during hard times. Take this opportunity to boost your positivity and it will help your business and those who engage with it.

2. Reflect on humanity as a whole.

Acknowledging people as a whole and with the thought that they are all a part of humanity is a great notion to incorporate into a business. The idea of unity and working together is a concept that every single person can relate to, and is a good way to incorporate compassionate ideology into your company or business. Forbes backs this up with their article on how to apply compassion to business, where they suggest to “look for where they are just like me”.

3. Take care of yourself and your team.

One of the best ways to promote compassion in your business is promoting it internally. Ask your employees to make sure to schedule a bit of time off, keep in touch with people’s challenges and adjust as needed, and be on the lookout for people that are in need of help or who may be struggling. When compassion is neglected within the very structure of the business, it will be much harder to project it outwards to consumers. This is why compassion should be practiced at all times in order to truly receive all the rewarding aspects of implementing it.

4. Be flexible with your customers.

During these times, everyone needs a bit of flexibility here and there, and allowing that for your customers is a great way to show them that you care about them not just as a source of money but as a person. If you are flexible with your customer’s finances and situations within reason, it can mean a lot and show an even bigger message to them and what your company stands for. Additionally, if you are able to connect to someone on an individual level as you converse with them, you are much more likely to be able to sell to them. Being flexible with your customers and listening to them will help you to actually solve their problems while providing them with value at the same time.

5. Focus on long-term relationships.

Ultimately it's the customers that are with your business for the long term that really matter, so incorporate that idea into everything that you do in your business. Focus on building relationships with the customers rather than just selling to them as if they will never come back. A loyal customer base for a company can make or break the success of a business.

Having compassion in business is acknowledging the human component in the midst of everything that is happening, and it can make all the difference. Incorporate these ideas into what you do in business and you will find yourself in a much more successful position than you started in.