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by on March 28, 2021
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As the technological revolutions are advancing almost every sector, why would the fashion industry fall behind? With the implementation of AI and other technological innovations, the global fashion industry is witnessing an upsurge in its prominence.



Now even if you don't know the name and brand name of a particular outfit, just a photo of the outfit would help you reach out to the best brand that offers that particular product in the market. So, isn't it amazing to get your favorite fashion accessory or clothing in just a few taps within the comfort of your smartphone? The answer is a big YES. And this is where the role of AI comes into being. On this note, let's learn the ways how AI can influence the future fashion world.

Productivity Improvement

Artificial Intelligence technology's most amazing advantage is that it can allow fashion companies to directly automate the routine and mundane activities done normally by humans. The jobs like data entry as well as customer service can be performed by AI now. And with that, it can even allow humans to concentrate on strategic tasks rather. As a matter of fact, data automation leads to the ultimate improvement concerning productivity. And in one way, it helps in examining additional benefits like:

•Returning the reduction

•Smart Information Systems

Trend Forecasting

By checking the design elements, including material, color, trends as well as patterns, AI enhances confidence and improves the innovative decision-making procedure undergone by every professional in the process of fashion product creation. Brands that make the right use of ML and AI platforms can spot the fast-changing trends of fashion. And they can also bring newer fashion elements to craft in to be innovative on the products. This way, the successful companies have a faster approach at delivering prompt satisfaction to the retail purchasers by identifying the seasonal demands.

Combating Counterfeits

While searching for massive online markets, it becomes extremely challenging for the customers to even recognize the counterfeit product from a third-party source. And if the customer intends to purchase the product that seems genuine yet performs poorly, all it does it leave a bad impression and taste on the consumer's experience. There are some of the brands that now draw on the large datasets as well as photos from multiple online markets. This way, they make the right use of Artificial Intelligence for the purpose of evaluating and determining potentially counterfeit fashion goods.

As the world is moving towards the digital era, fashion companies are taking their best interests to begin utilizing some amazing tools that AI offers. Like other real-world use of state-of-the-art AI, it must get paired with human guidance to become a part of the future fashion industry.
Posted in: Fashion, Technology
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