Innovative Ideas for Mascara Boxes with the Poke of Flair

There are not many industries in the market that have the potential to attract and retain customers for a long time. However, the cosmetic industry has managed to retain and create die-hard fans of cosmetic beauty. 

7 ideas to improve Mascara Boxes with Customization  

• Design based on Demographics 

Whenever you are creating boxes, always keep the demographics in mind. What age of audience are you targeting? What country are you targeting? Etc.   

Like if you are targeting teenage girls, you might go for bright and vivid packaging. On the other hand, if you are targeting a mature audience, you should choose more subtle colors. Because as a teen, bold and sparkling box colors will attract them compared to mature ladies who will love more minimal designs and subtle colors.   

It is as simple as that; your packaging is a way for you to communicate with an audience of different ages and demographics.   

• Use Minimal Font 

Topography is a big thing when it comes to design a box with flair. Writing small and precise text on customized boxes is a good marketing tactic.  

The quote or a phrase on the box print itself can leave the memorizing effect on the minds of customers. It's not actually the beauty of the box but the text that matters the most. Hence, you have to add professional, attractive, and informative.   

• Use Sharp, Vivid and Attractive Colors 

Depending on the age of the customers you are targeting, the use of sharp and vivid colors can have a great impact on sales. For this reason, the brands should use charming and fascinating colors to attract more and more customers. 

• Use glossy and shiny finishing on Boxes 

The type, fit and finish of the box matters a lot. You can easily find 100s of printing designs that might suit your business requirements. You can use different styles of boxes like paperboard, corrugated, clipboard, and many more for your custom printed boxes. On the other hand, you can use Glossy, Matte, and Spot UV finishing boxes to make them attractive   

• Create a Windows in the box for Sneak Peek 

It is a good idea to have a cut-out in the box, so the customers might be able to see the product itself inside the packaging. Indeed, this type of packaging tactic is required for a company to boost sales.  

• Use some Catchy Slogan for Fashion Lovers 

Use lovely, motivational slogans to play with the emotions of the customers. You can use slogans like eco-friendly packaging, 5%-10% of the total earning will go to charity, etc. As soon as you get the customer's attention from these catchy slogans, you can directly and easily sell your product.  

• Use Eco-Friendly Packaging 

There is a serious concern around the world about environmental health. Keeping this concern in your mind, you can pitch your brand as you provide eco-friendly packaging. Both old and new customers perceive this branding as a positive image of the brand.    

Conclusion 

Many business owners present themselves with the belief that perfect and attractive packaging is not as necessary as the product itself. The importance of the packaging is inversed, and the incentives they add to the table definitely are overlooked. The personalization adds in a small additional quantity but adds brand value and strategic advantage to your products.  

The commodity itself is essential for the packaging but has more advantages than drawbacks. The technical advances have only lowered the prices of bulk packaging to the lowest possible level.