Turn the crisis into an opportunity: give customers a positive experience

Due to the critical situation in the early years From the spread of COVID-19 It has a broad impact in every way, and it is of course the crisis that we are facing right now. Has dragged the global economy. Both online and offline businesses Whether it is a large business or an SME business, they have to adjust greatly. To recover the situation to allow businesses to pass through difficult times. If you need additional info on positive review, navigate to this website.

So, to find a way to recover from the economic recession. Finding a balance for the business is very important. So the question is , what would be the best and most appropriate method? To sustain our business?

In this situation Opening a storefront Or, offline marketing might not be the best answer. The cause is from the domestic lockdown. In addition, entrepreneurs have to pay costs that may not be profitable, therefore reducing costs from spending at the store to invest in online businesses. It can be like a light to save a business.

In addition, doing business in E-Commerce is another channel that entrepreneurs can create a wider target audience. By using social media to showcase the brand And provide new customer experiences and reduce worry when customers have to consider Social Distance if customers will come back to shopping at your store again.

Turning the Crisis into an Opportunity. This time, steps Academy offers a comprehensive range of online business marketing strategies. With a focus on creating good digital experiences for customers. And marketing techniques To strengthen the brand in the event of the COVID-19 crisis.

COVID-19 changes consumer behavior

Before we implement the online business improvement process To create an understanding that What are the consequences of changing consumer behavior? So that everyone can see the whole picture and understand why the consumption behavior changes so quickly.

The main events that all of you are facing at the moment Inevitable with Shutdown measures Refraining from socializing with people Malls, shops and tourist attractions have been temporarily closed down. Some locations may open and close at a specified time. And spend time at home.

These events Causing new trends of trading to emerge The consumption behavior of certain products has slowed down. Instead, there is a higher consumption of certain products, which online marketing company Bloomreach has conducted research on marketing and summarized it as follows:

Products, types of food, use Going forward into E-Commerce business

Many countries may encounter product shortages such as tissues, masks, And hand sanitizer If you look at the picture above You will see a black graph (the black graph is groceries) with a sharp spike in late February through March. Which type of food and grocery business that hadn't planned to go into online business before Therefore, it is necessary to adapt to accommodate the doubling of the product's consumption.

Decision on spending is slower. By and focusing on buying things into the house

In the pressures of the COVID-19 crisis, many of you may have to think more about the costs. And focus on work at home or Work from Home, which is the new routine that everyone is facing right now. Will make consumers turn their attention to shopping for home decoration products Various furniture and DIY items are more convenient when spending time at home.

B2B businesses face an imbalance in market equilibrium

The economy is naturally There will be a balance between supply and demand *, but the epidemic has brought B2B businesses or businesses between the operators themselves to a critical point. Due to lower sales Causing some businesses to be folded down first.

Online shopping is growing

Due to the situation where it is still not 100% safe, people continue to monitor the situation. So as not to spread the disease Consumption and product consumption Therefore need to be adjusted to suit the situation. By ordering products online from home That is more secure for customers And flexibility in time when purchasing certain types of products.

E-commerce after the COVID-19 crisis

Due to the economic recession this time Allowing economists around the world to speed up ways to keep businesses going. Which uses technology to change the form of product presentation Producing results that are very good for customers. And even if the situation is back to normal, E-Commerce business will continue. In addition, offline businesses can expand trading channels in the digital world. To add more channels to contact with customers.

Another interesting thing is Online brands are growing rapidly. Due to the epidemic of COVID-19 Allowing entrepreneurs to find a way to use digital systems as a means of giving consumers a choice. Which has an advantage over having only a storefront.