Your Domain Name and Your Business Name

One of the most important decisions for a website owner is choosing a good domain name. In addition to being your company's own identity, it should effectively direct your potential customers to your business, not someone else's. Since the domain name can make or break a company's online presence, the following should be carefully considered:

  Keep it short (as much as possible).


 A shorter domain name usually has more advantages than a longer one. They are easier to fit logos, easier to remember, less likely to be misspelled, and more recognizable. I never like long domain names - did you notice that I had to add "as far as possible"? Well, there's always an exception for everything, read on.

 

 Keep the same domain and business name (even if it's long).

 

 If your business name and domain name are the same, people will automatically know where to go. If in case someone else has a domain name similar to your business name, it is inevitable that people trying to search for your business will end up on the other side, which, could be your competitor.

  However, if your company name is very long, this may not be very ideal. But what if you have already created a brand name and it happens to already be popular? Trying to shorten the domain or rebrand your name will not be good for your business. It's also possible that it won't always work. So, consider the following advice.

  Try a shortened version of your business name


  For example, you run landscaping business with the name "Brian Brickman Landscapes", including everything in the domain name would be too long for people to remember, and spell it out. You can shorten it for the website to BBLandscapes to be used for your domain. Remember when you shorten it, make sure it is memorable.

  If you can shorten your business name similarly and find the domain name available, it could be a solution for you. In fact, if you have a very long or complicated business name or one that is not yet well-known, you may even need to consider rebranding. If you can effectively attract customers to your page, then think about rebranding your business offline. Plus, it makes your name more consistent.

  Choosing between generic names and branded domains

 
In practice, generic names are easier to remember. It would never be a big problem to remember domain names like Flowers.com or Gifts.com. But have you noticed that unique names like Amazon and Google are also easy to remember? Combining interesting, catchy, and fun words can be very effective in making your domain name memorable. Sometimes if it rhymes or repeats beautifully, like Singsong.com, GetGary.com, BigBuy.com, it better stick in the mind. It would also help to say it out loud and see if it rolls off your tongue with any syllables. Remember that it should also be easy to pronounce.

  Nowadays, when the Internet plays an important role in people's buying attitude and general activities, it pays to have a domain name that attracts more visitors. Remember that you can convert these visits into sales. Visit here Name to Domain API