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What is digital Marketing? Digital marketing is a effort which basically communicates/distribute a message to help people form an opinion about a product/service on digitally connected devices such as mobile phone, computer, etc. Digital marketing contains search engine marketing (SEM) , Search engine optimisation, social media optimisation, social media ads, display ads, email marketing, content marketing. Digital Marketing Vs Traditional Marketing ( offline Marketing) No article introduction article about digital marketing is complete without comparing it with traditional marketing, so here’s my comparison. Measurability “ What gets measured gets done.” – anonymous. Measurability is one of the core elements of digital marketing that put miles head of traditional or offline marketing. In the early days of google adwords, which used user relevance as a key factor in determining first position of ads. However to measure relevance you need some data or metric. Google used click through rate (CTR) as a key metric of measure relevancy. This turned out a breakthrough innovation for google and digital marketing. However traditional marketing lacks such framework. Measurability is certainly a great aspect of digital marketing. With likes of google adwords and google analytics it’s getting much better. Long term Exposure Obviously digital marketing is an easy winner if you consider long term effects of your marketing efforts. With the rise of search engine optimization and content marketing , once you done it right, you can reap benefits for long time. Long term effects in digital marketing is an inherent advantage – arise of digital devices and platforms & thanks to Moore’s law , made it ridiculously cheaper to connect, spread a message on internet using digital devices. Seems like Moore’s law doesn’t contribute much to offline marketing. Targeting Options It’s incredibly hard to targeting people accurately on online. It’s even gets tougher in offline. You’re more likely to engage with a website, app or a digital property than a salesman in trade show. Also, data collection by the major companies, provides advertisers plenty of options on targeting the desired audience online. On the larger scale, digital marketing wins over traditional marketing in this. Realtime Results Thanks to internet and Moore’s law, data travels upto the speed of light in digital mediums. Which means it’s takes few minutes to start a campaign using a computer. You can literally reach a large scale of users within a span of minutes. When compared with offline medium, digital is exponentially fast in transmitting a message. Newspaper is as fast a newspaper guy, billboard takes a week to setup. Tv & radio got speed of digital but with lack of targeting and measurability. Cost Effectiveness When it comes to cost, digital marketing is the obvious winner. Due to cheaper cost to distribute a message across in digital space. Creating, designing and distributing a physical advertisement such a pamphlet takes a lot of money and effort. Also, it’s costlier if you want to make any changes after printing creatives. With digital you have little infinitesimal cost in design, creation & distribution of a advertisement. Agility ( Test and Improve ) This is one of the underutilized in digital marketing. Digital marketing gives the ability to test ad creatives in real time. It’s easy to test & measure what works in digital marketing. With offline marketing it’s not possible to A/B testing. Budget Spend – Digital vs Traditional It is estimated that the digital marketing spend will be $100 Billion dollars globally in 2018-2019. Though the exact numbers for the traditional marketing is not available, according to a survey of CMO, it shows a decline. Since 2017, Advertisement money spent on internet will be greater than the money spend to advertise on television ( TV)