Instagram analytics: where to view account statistics

Is it easy to tell a successful Instagram profile apart from a regular one? At first glance, it seems that yes. There are many subscribers (and earlier - also likes), full of enthusiastic comments, and if this is a blogger's page, then there are advertising integrations. Here is such an idyll.

But this idea of ​​Instagram is wrong: for example, secular diva Kim Kardashian has 44% of subscribers - fake, that is, these are accounts that are not backed by real people. The same is, for example, with the singers Katy Perry, Miley Cyrus.

It's not just celebrities who commit bot farming - it's the same with brands. Someone is doing this in order to become a “millionaire”, while others collect a maximum of 10 likes per post, but at the same time receive 50% of the total profit thanks to users who have switched to the site from posts on Instagram.

Let's figure out what numbers should be taken into account when evaluating the success of Instagram accounts. We will also find out where to view profile statistics on Instagram - including how to view other people's statistics on Instagram - and what to do with the data received.

Why do I need it?

This is the first question that you should ask yourself before frantically typing into a search engine "how to look at statistics on Instagram." The answers may vary:

• In general, I wonder who reads me, how old these people are, what cities they are from.
• I want to offer a fashion blogger paid advertising for my store and try to assess whether it is worth the requested money, whether they are cheating me.
• I am planning to sell my handmade jewelry via the Internet and I want to figure out how to view statistics of page visits on Instagram. I need to understand if I'm targeting my ad to the right audience.

Once you decide why you need statistics, you can figure out which parameters are more important to track. 

Most Popular Metrics in Instagram Analytics

Let's list what metrics are monitored in most cases, so that you roughly understand what to choose from.

Quantitative indicators:

• likes;
• subscribers;
• clicking on the link;
• marks;
• coverage;
• impressions (how they differ from reach, we explained in the last article on Instagram analytics);
• comments;
• saving to Favorites;
• percentage of bots among subscribers.

 Qualitative indicators:

• average age of the audience;
• audience gender;
• distribution of subscribers by country;
• distribution of subscribers by city;
• privacy of subscribers (which% of them have private profiles);
• interests of subscribers;
• the effectiveness of hashtags;
• top photos by engagement, number of likes and comments;
• the best time to post;
• best days to publish;
• optimal volume of texts.

As a rule, for any purpose it is enough to choose 4–5, maximum - 7–8 indicators. If you overdo it, it is easy to get confused in the numbers.

So where can I find the Instagram stats that I need?

Have you selected your goals and metrics from the list? Great, but that's just the beginning of working with statistics. When collecting data, a lot depends on whether you have access to your account (that is, your username and password), it is yours or belongs to someone else. The second important criterion is whether you are willing to pay to get your account data. Also you can to use instagram online tracker.

Now we will tell you where, what and in what cases you can see. Match this information to your scenario - considering budget and account ownership.

Built-in Instagram analytics (for your account, free)

The basic built-in Instagram analytics capabilities are available to anyone. The number of subscribers is indicated on the main profile page, the number of comments is subscribed under the post and is dynamically updated.

How to view the statistics of your page in detail on Instagram? Just switch to business mode. Don't be intimidated by such a serious name - any user can do it in less than a minute. At the same time, your subscribers will not see any changes.

Statistics for specific types of Instagram content (posts, stories, broadcasts, videos, IGTV videos) will also appear on your profile.

Special services for SMM analytics (for any account, free or paid)

Instagram has long become not only a communication channel, but also a full-fledged advertising platform. Many companies allocate hundreds of thousands of rubles for placement on it. Therefore, it is not surprising that dozens of services and applications have been created to help SMMs and marketers, allowing them to conduct in-depth analytics of content and profiles on Instagram.

Other services (your or someone else's account, free or paid)

There are other ways to look at Instagram analytics. For example, using link shorteners like Bit.ly. The mechanism is as follows: you insert a long link into a special shortcut box and get it transformed, short and nice. And then you track how many users clicked on it. At the same time, you can update the link every day to see the number of clicks in dynamics - even if all links lead to the same page.

This method is convenient if you lead users from different resources to one point - for example, to the main page of your store or to the promotion page. Then it will be possible to calculate which of the placements was more successful. You simply "flash" the same link several times and then analyze which of the short links you clicked more often.