Magento rules the e-commerce world. Today 250,000+people are using Magento. The demand is at its peak, but being a newbie in the online business world or having a small business, you can’t choose anyone by simply knowing its market prominence. You have to research on your own.
That’s why I have prepared this blog to enlighten the understanding of my online business entrepreneurs. Here, you will get to know:

What is Magento and its current market significance?

Features of Magento

Pros of Magento

Cons of Magento

So, let’s get started.

What is Magento?

Magento is an ecommerce platform built on open source technology that provides online merchants with a flexible shopping cart system and control over their online store’s look, content, and functionality. It offers powerful marketing, search engine optimization, plus catalog-management tools.

Now, take a look at some of the recent stats gathered from web development companies listing:

Merchants using Magento have grown 3X faster than other eCommerce platforms.

Approximately there are 250,000 Magento merchants worldwide.

Magento is the 2nd most popularly used e-commerce platform in the world.

The top Brands like Omega Watches, Bulgari, Land Rover, and Christian Louboutin use Magento.

Features of Magento

1. Analytics and Reporting-Magento offers Google Analytics support and provides various support like Sales Report, Tax Report, Abandoned Shopping cart report, Low Stock Report,Search Terms Report, Coupon Usage Report, and more.

2. Catalog Management- The platform offers some advanced functionalities that aid you in providing an improved shopping experience to the user.

3. Product Browsing- This comprehensive platform supports showcasing of virtual products, limitless product attributes, editing & deleting product reviews, complete inventory management, fast product creation, dynamic pricing, plus social sharing.

4. Order Management- Its functionalities include viewing, creation & editing of the orders from the admin panel, multiple invoice printing, email notifications,call-center support, shipping labels, and RSS feed for new orders.

5. Payment & Shipping-The platform includes functions like single-page checkout, complete SSL security, payment gateway integration, shipping module integration, support for multiple payment channels support, and more.

Search Engine Optimization-The SEO features include:

Generating SEO-friendly URLs.

Google sitemaps.

Sorting popular searches.

Popularity-based search terms.

Compatibility with various search engines.

Customer sorting attributes, and more.

Also, it improves page loading time by reducing the usage of .js and .css files.

7. Marketing and Promotional Tools

The Pros of Magento eCommerce Platform

1. Magento is Flexible

As you know, Magento is an open-source platform. In short, we can modify the source code whenever you need it. This allows template customization and helps us in achieving the desired functionality.

Furthermore, the platform also allows third-party integration for different purposes, such as importing products and much more. This flexibility is the most significant plus point of Magento as it makes it easier to look at and analyze websites' performance and get real-time information.

2. Magento has a large community of users.

Being one of the most used ecommerce platforms worldwide, Magento has gained immense community support in the past years. Additionally, its extensive use and high demands have inspired many Magento developers to develop many advanced extensions and plugins.

As a result, you will find instant support in case of any problem as there are many resources available today that can sort your problems. Many small businesses are hiring top ecommerce development companies to hire Magento developers.

3. Magento is Mobile-Friendly

Do you know mobile-friendly configuration is vital for e-commerce success? According to a survey, around one-fourth of online customers find mobile-friendly e-commerce platforms necessary for sales. We also can't deny that web browsing trends have shifted to mobile today.

Magento is mobile-friendly. You can build a mobile-friendly website with ease and offer the best possible user experience. This will bring a significant hike in your sales and a reduction in bounce rate.

4. Magento is Scalable

Whenever we start any business, we keep its future growth in mind and plan its expansion. When a business grows, it should be competent to handle the increasing sales and products. Many e-commerce platforms may not drive this growth and hinder the company’s progress. But, this is not the case with Magento; it can handle the rising volume of products and sales with ease.

Magento can approximately support up to five hundred thousand products and thousands of transactions in an hour. It is a unique benefit as you can customize your site without any constraints. Still, if you’re not so proficient in handling your website, you can hire Magento developers from India at a fractional cost and save your bugs.

Cons of Magento E-commerce Platform

1. Magento is Expensive

Today Magento is available in many versions in the market. Its community version is complimentary, while its business version charges you more than fifteen thousand dollars approximately. Furthermore, the Premium Enterprise is explicitly developed for large businesses, costing you more than fifty thousand dollars annually.

Also, include a third-party fee if you don't know how to install its extension. Thus, its pricing is a major drawback that may not fit into your budget. Otherwise, it's one of the most popular e-commerce platforms in the market today due to its advanced feature.

2. Magento is Time-consuming

The platform has a slow loading time. Therefore, customizations are pretty challenging as compared to other e-commerce platforms. You can’t even easily switch from another e-commerce platform to Magento because it imports the data quickly.

This slow loading is due to its flexible architecture, making it complex and time-consuming to set it up. However, this is highly debated because its only community version has a poor loading. In contrast, the enterprise and premium enterprise versions are pretty fast.

3. Problem in Hosting

It would be best if you use a dedicated server for hosting Magento. You should not use other regular hosting platforms for this. Moreover, you should configure it in a server in which you or your Magento developer holds proficiency. Hence, there is a hosting limitation here.

The prime reason behind this is bulkiness. Furthermore, optimization needs more high-level skills and thinking. Thus, it is one of the biggest cons of Magento as it can lead to your website crashing.

Bottom Lines

Therefore, Magento has everything that a small business entrepreneur can look for in their e-commerce store. It possesses a ton of extensive features plus provides a flexible approach to a variety of advanced functionality.

Figuratively and literally, Magento is expensive too, as compared to other platforms. You may also face difficulty in hosting, but apart from this, it's still the second most popularly used e-commerce platform in the market. Millions of retailers are using it and driving their business with exponential profit.

The platform is an incredible suite of business features that will allow you to build a fully functioning e-store. It's perfect for startups and enterprises. For better guidance, you can also consult a magento ecommerce development company in India. They will guide you best.

Good Luck!